* Spread the news. Send an e-mail to all your pals and write "Forward this to friends." Or post flyers in places you know moms go, such as the gym.
* Establish what you'll do. Host a meeting for interested moms to share what they want to get out of the club. Group decisions about the activities you'll try and what they'll cost are best.
* Decide when to meet -- and stick to it. Monthly get-togethers are usually doable. Set a day and time and don't change it. Even if only a few members can make it one month, it'll lead to less confusion in the long run.
* Keep it simple. Tell the hostess she isn't allowed to stress about the state of her house. If you're serving food, make it potluck, with disposable plates and utensils. To make things even easier, meet at a restaurant.
* Make it fun. Don't be a stickler for rules and homework, says Jennifer Knoettner, a Bedford, NH, book-club founder and mom of three. "We've been known to spend ten minutes on the book and the rest on other topics, and that's fine!"