It’s that time of year again, where we give good tidings, spread cheer—and watch our kids go bug-eyed over the prospect of major loot under the tree. As parents, we all want big smiles on Christmas morning, but do you have a sinking feeling that your kids are getting spoiled by the holiday spending? If so, you’re not alone.
Parenting and TODAY Moms surveyed more than 6,000 parents to find out how much they really spend at the holidays, if they feel guilty saying “no” to items on their kid’s wish list, what they do to give back, and more. The results were surprising, and indicate that while many families are struggling to make ends meet this year, kids still expect Santa to deliver.
The Spoiling Epidemic
Many parents admitted up that their kids do act spoiled, and the problem seems to be getting worse. A whopping 3 out of 4 parents admit their kids are less than grateful to some degree during the holidays, and 59 percent of respondents shared that their kids are more spoiled than they, the parents, were as kids.
“After opening all his Christmas presents, my son actually looked at me and my husband and asked, ‘Is that all?’ After we picked our jaws up off the floor, we had to explain that he needed to be happy with what he received because there were kids who didn't receive anything that day,” wrote one mom. “It made us realize he was getting extremely spoiled.”
This might have something to do with why many kids come down with a case of the “gimmes”: parents plan to spend an average of $271per child on gifts this year, with a surprising one in eight spending between $300 and $400. Despite the tough times, 74 percent will spend the same amount or more than last year.