Full Survey Results
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Do you think your kids are spoiled during the holidays? |
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Yes. Our gift-giving has gotten out of control. |
19.9% |
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A little. We could definitely cut back. |
56.2% |
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No. We set limits and stick to them. |
23.9% |
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Do you ever feel guilty for saying no to something on your child’s wish list? |
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Never. We’re the parents spending the money, and they need to accept that. |
24.1% |
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A little, but we openly discuss why some gifts aren’t possible. |
57.7% |
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Yes. As parents we want to be able to give them everything. |
18.2% |
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Compare how spoiled your kids are to how spoiled you were at their age. Are they: |
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More spoiled |
59.0% |
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Less spoiled |
10.8% |
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About the same |
30.2% |
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What do you do to teach kids the importance of giving back during the holiday season? |
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Volunteer as a family |
16.3% |
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Donate gifts and/or money to those less fortunate |
70.2% |
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Other |
16.5% |
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Not much |
21.2% |
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Do you require your kids to send thank-you notes? |
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Always |
30.7% |
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Sometimes |
41.7% |
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Never |
27.6% |
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Your child pitches a fit when Grandma gives him an unwanted gift. How do you handle this situation? |
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Immediately apologize on your child’s behalf |
3.5% |
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Make your child apologize for his behavior |
67.8% |
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Reprimand/discipline the child |
19.2% |
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Nothing in the moment, but we’ll sure be talking about it later |
7.6% |
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Laugh it off…kids will be kids |
1.8% |
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Do you bribe kids into good behavior with the “Santa’s watching…” |
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Yes |
57.1% |
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No |
32.5% |
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Not applicable |
10.3% |
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Do your kids spend their own money on gifts? |
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Yes |
36.3% |
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No |
22.5% |
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No, but only because they’re too young to have their own money. |
41.2% |
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Your child is begging you for this year’s “must-have” (but impossible to get) gift. What is the most extreme measure you’ll take in order to get it? |
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Stop by the store a few times and hope it’s in stock |
43.9% |
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Visit multiple stores until I track it down |
27.9% |
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Wrestle it away from another parent in the toy aisle |
0.5% |
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Wait on abnormally long lines |
12.6% |
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Research online until I find it |
50.0% |
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Pay a premium to get it |
7.2% |
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All of the above - whatever it takes |
3.8% |
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None of the above |
17.7% |
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How do you keep holiday spending under control? |
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Setting and sticking to a strict budget |
38.6% |
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Bargain shopping at outlet stores, using coupons, etc. |
49.7% |
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Only buying gifts for the kids |
28.5% |
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Gift exchanges like Yankee Swaps and Secret Santa |
7.7% |
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Set strict limits on the number of gifts given per person, regardless of age |
16.2% |
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We don’t! This isn’t the time of year to hold back. |
11.2% |
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Do you feel pressure to keep up with other families this time of year? |
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Absolutely |
7.9% |
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Sometimes |
38.7% |
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Never |
53.4% |
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Approximately how much will you spend per child this year? |
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Under $25 |
1.3% |
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$25 to 50 |
4.2% |
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$51 to $100 |
13.4% |
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$101 to $200 |
26.7% |
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$201 to $300 |
24.2% |
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$301 to $400 |
12.4% |
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$401 to $500 |
7.8% |
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$501 to $1,000 |
7.2% |
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More than $1,000 |
2.6% |
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Mean |
27141.9% |
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Median |
21844.5% |
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How will your holiday spending compare to last year’s? |
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We’ll spend less. |
25.9% |
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We’ll spend about the same. |
66.1% |
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We’ll spend more. |
8.0% |
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Do you have a friend or family member who spoils your kid too much? |
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Yes |
49.8% |
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No |
50.2% |
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Have you ever asked anyone to scale back the number of gifts given to your kid? |
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Yes |
54.8% |
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No |
45.2% |











