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Exclusive: TV Anchor Jennifer Livingston on Her Viral Anti-Bullying Editorial

WKBT / Facebook

Jennifer Livingston, the morning anchor with WKBT-TV in La Crosse, Wisconsin, who started a national conversation by calling out a viewer on the air after he wrote her an email criticizing her weight, touched a nerve that launched a national conversation about bullying, weight and body norms. 

Now, the mother of three writes an exclusive personal essay for in which she reflects on the experience of going viralthe YouTube clip of her editorial has been viewed more than 10 million times in less than a monthand why it was important for her, as a parent, "to take the lead." In the end she set an example not just for her own daughters, but impressed a nation with what it looks like to stand up for yourself. Here, in her own words, is what she took away from the entire episode. 


I was waiting at a stoplight the other day when I saw a friend of mine crossing the street. I rolled the window down and jokingly said, “Hey ladyget out of the way!” She laughed and waved as I drove away. It wasn’t until later that day when my three-year-old yelled, “Hey ladyget out of the way,” to a complete stranger in the checkout line at the grocery store that I realized I needed to do some damage control.

We’ve all done that, right? Said something or done something that our children have inevitably repeated that doesn’t exactly shine the best light on us as parents. That’s the power we have over these young, impressionable minds. They follow our lead.

That was the thought that kept crossing my mind when I was at home on my computer on October 1st, trying to ?gure out how to address a particularly cruel e-mail I received from a viewer regarding my weight. It had become a major talking point in my small city after my husband shared the post on Facebook. In the e-mail the man said, in part, “Surely you don't consider yourself a suitable example for this community's young people, girls in particular.”

Wait, what? Why does my size have anything to do with my ability to be a good role model?

My husband and I shared the e-mail with our 10-year-old daughter. She nearly cried when she said, “that is so mean.”

She was right. It was mean. It was meant to try and make me feel ashamed of myself, of the way I look. As a mom, I have talked to my daughter about standing up for herselfstanding up for her friends when she witnesses cruel behavior. Now it was her mom’s turn. I needed to take the lead. To be the person I want her to be.

I spent four minutes talking to people about the power words can have. That we as parents need to teach kindness by example. We need to instill con?dence in our children to be proud of who they are and stand up for what’s right.