The Diaper Guru
Marlene Dunwoody, Macon, GA
Aron, 2, and expecting another at press time
BabyNaturale.com, an online diapering resource that specializes in cloth diapers and other natural products and clothes
How it began: Soon after Aron was born, Dunwoody began to research some facts about diapers. Calculating that the average baby goes through 7,500 changes in two and a half years, she became sold on the benefits -- from economic to ecological -- of cloth. That's when she launched her site, which offers a full range of products and services for cloth devotees.
Toughest moment: Like most business newcomers, Dunwoody found the early going frustrating. "Developing an Internet presence wasn't easy, and I had to find appropriate places to advertise," she says. But soon she began to build a customer base -- by signing up with a company that submitted the name of her website to various search engines and by participating in Internet message boards for parents who use cloth. "After a couple of months, I began to get repeat customers and referrals and the orders started rolling in," says Dunwoody.
How to find it: Go to www.babynaturale.com or call 877-714-6287.