In theory, shopping online might be quicker than a mall trip, but you always have to take a gamble on the fit -- and the need for a post-office run if you have to make a return. Those days may be over, thanks to myshape.com. This new site is like a virtual matchmaker for your wardrobe. How it works:
Measure up The first time you log on, you'll be prompted to enter your measurements and style preferences. The super-thorough questionnaire covers all the bases -- even asking for your thigh circumference -- so you're sure to slip right into those new jeans. Expect this to take about 15 or 20 minutes.
Find your type Once you input your digits, you're assigned a body type based on the letters in "MYSHAPE" (an M woman has proportional shoulders, bust, and hips, and a defined waist; a Y woman, broad shoulders and narrow hips). The site then uses all the info you've provided to generate your own personal shop, showing you only clothes and outfits that flatter your shape, match your measurements, and reflect your fit and style preferences.
Experience shopping Zen While perusing your online store, there's an option you can click to hide your size, so all you have to focus on is the clothes?not the number. With prices ranging from $35 to $350, and brands like ABS, Liz Claiborne, and MICHAEL Michael Kors, there's something for everyone -- no matter what your budget. If all of this is not reason enough to run to the nearest computer, there's free shipping on every order.