Creating a Facebook Page for your Organization

At the Mom Congress on Education and Learning Conference in April, I sat on a panel that talked about using social media to get your message across.  We talked about blogging, Twitter, Facebook, YouTube and various other ways to reach your audience.

We’re all at different places with our social media experience and there were several questions about how exactly to use these tools to further the goals of our various organizations.  So I thought I’d do a series of tutorials to show how simple it can be to start reaching out to your members and volunteers using the internet. 

Starting a blog or a website may be a little overwhelming but if you use Facebook at all, it should be fairly easy for you to set up a Facebook page for your PTA or other organization.

1. While logged in to Facebook, navigate to Facebook.com/pages.
2. Select the “Create a Page” button from the top right corner of the page.
3. Choose an organization type.  For my PTA, I chose “Company, Organization, or Institution” but I think, “Cause or Community” would work as well.
4. Choose a category like Education and then type in your organization name and read and accept the terms and conditions.
5. Fill in your basic information.
6. Click on the button to “like” your page and encourage others to do so.

You can add events to your page or simply post information on the wall.  Everyone who “likes” your page will see your updates in their news feed.  This is a great way to keep people up-to-date on your meetings and other information.

I love that you can easily add other members as administrators on the page and even remove yourself as an administrator if you are no longer taking an active role in the leadership of the organization.

Play around with Facebook pages.  They’re fun, easy and should take less than ten minutes to get started.

Kathryn Thompson is a mom to two school-aged kids, a toddler and a deceased betta fish. She can also be found at The Parenting Post, DaringYoungMom.com and occasionally the gym.