"As parents, we are always looking for a competitive edge for our children. Research about the importance of high protein/high fat diets for early stage infant brain development recently caught our attention. This got our brains spinning. What about using bacon (which is 65% fat) to deliver these proteins and fats? we thought."
The press release went on to somehow twist Dr. Sears' words into pro-bacon banter, and then reported fake statistics concerning bacon-formula-fed test subject babies. The press release then announced the Baby Bacon Contest, urging readers to e-mail the company a few paragraphs about why their babies deserved to be one of the very first recipients of Bacon Baby Infant Formula. A free lifetime supply was promised to the best 20 entries.
Hilarious, yes, but we're not sure everyone got the April Fools joke. Blogs lambasted J&D for promoting infant obesity, and the company even received several contest entries, like:
"Our baby has not yet been born (he's at 23 weeks along today), but he is clearly a bacon baby in the making. During our last ultrasound we asked Baby V whether he liked bacon... He can't wait to try your bacon baby infant formula." -Stephanie
Of course, J&D had to announce that the FDA pulled the plug on the product, leaving us to find better, less-fatty ways to make our babies smarter.How Smart Is Your Baby?