Middle and high school can be tough years for teenage girls and their developing self-confidence.
Three girls from New London High School in Wisconsin recently started a campaign to boost the spirits of their peers and get them to embrace themselves. Created by juniors Caitlin Schmidt, Cambria Fitzgerald, and Jenna Mytton the True Beauty Campaign began as an assignment for their enterprise marketing class and developed into much more.
Their mission: to make all girls love their natural beauty instead of striving to chase some impossible standard of beauty. True Beauty’s most recent function was “No makeup day,” held at school on November 15. Some 300 girls at New London pledged not to wear makeup for the entire day and 100 boys pledged to support their efforts.
It was a school-wide event, inspiring girls of all grades to let their natural beauty shine through. Girls were given stickers that said “Bare-Faced and Beautiful” and the boys were given stickers that said “I Dig Confidence.” They even sold t-shirts and bracelets to raise money for future events.
These girls have figured out what it truly means to be beautiful. Now their confidence is inspiring the rest of the New London teenage community. How do you teach your children to embrace their natural beauty? Leave a comment.