Survey: Valentine’s Day for Parents
February 8, 2012
by Sasha Emmons
Remember when Valentine’s Day used to be a thing, back before you had kids? We polled more than 800 moms to find out how they celebrate (um, if they celebrate) post-kids, what they really want to get as a gift (dads, please take note), and if they’ll be engaged in duty nookie February 14. Some of their responses may surprise you:
A Family Affair:
- A third of respondents say V-Day is less of a big deal after becoming parent, and another one third say the holiday is now more about the kids than it is just mom and dad.
- One in 10 stubborn romantics say V-Day becomes more important after kids—it’s crucial to carve out special time with your significant other.
- Moms will spend, on average, a thrifty $24 on a Valentine’s Day gift for their spouse—just a mere dollar more than the $23 they will spend on gifts for their kids.
- A third won’t spend a dime on gifts for their partner, because they don’t exchange them.
- Just 2 percent plan to splash out with a V-Day gift of more than $100 for their partner.
- Moms were nearly split when asked if they planned to have sex on Valentine’s Day: 52% expect they will, and 48% do not expect to have sex.
- Of the 52% who expect to have sex, one in five say they’ll do it out of obligation, because it’s expected.
Forget me not:
- Nearly one quarter of moms admit that either they or thier spouse have completely forgotten Valentine’s Day.
- Of those who have forgotten, 58% did so after having kids.
Matt Damon, Dream Date:
- When asked who their dream celebrity dad Valentine would be, the most popular choice was Matt Damon, followed by Johnny Depp and David Beckham.
- The gift more than a third of moms say they want most for V-Day? Quality time – a babysitter and a date night out.
- One in 7 most covet a day/night off from the kids and household responsibilities.
Moms’ worst Valentine’s gifts:
- My husband put $20 in a card because he felt bad he did not get me a gift.
- New Iron. I needed it but... still...
- Can opener
- A single fake rose from a gas station.
Moms’ best Valentine’s gifts:
- He writes me a poem every year.
- Got pregnant on Valentine's Day with child #3
- Homemade card from my daughter.
- A framed menu from the restaurant where we had our first date.
- A CD that my husband made of all the love songs and wedding songs we used to listen to when we first met.