Who's Requesting Their Baby Einstein DVD Refunds?
October 26, 2009
It's official: Baby Einstein DVDs are not magic brain expanders, as many parents were led to believe.
Read No Einstein in Your Crib? Get a Refund (New York Times)
From the article:
"Last year, lawyers threatened a class-action lawsuit for unfair and deceptive practices unless Disney agreed to refund the full purchase price to all who bought the videos since 2004. “The Walt Disney Company’s entire Baby Einstein marketing regime is based on express and implied claims that their videos are educational and beneficial for early childhood development,” a letter from the lawyers said, calling those claims “false because research shows that television viewing is potentially harmful for very young children.”
The letter cited estimates from The Washington Post and Business Week that Baby Einstein controlled 90 percent of the baby media market, and sold $200 million worth of products annually.
The letter also described studies showing that television exposure at ages 1 through 3 is associated with attention problems at age 7."
Disney, who owns the Baby Einstein brand, announced that they would allow an exchange or a refund of their products. (Visit Baby Einstein.com for the detailed instructions.)
So -- who has Baby Einstein DVDs at home? Did you watch them often, and did you think they were educational? What do you think of the charges of "unfair and deceptive practices" against Disney?