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Mention it to your OBGYN next time you go. I had the same thing a few years go - itchy boobs that remained itchy no matter how much lotion I used, unrelated to pregnancy, since I wasn't pregnant at the time - and my regular doc ended up prescribing me a steroid cream which cleared up the problem almost immediately.
i had the same problem, and it lasted all throughout my pregnancy. mention it to your doctor, like the first poster stated. he/she could be able to help you with that.