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Chocolate Milk - Reloaded

Photo by Erik Mattheis for Flickr (CC Licensed)

My husband’s job offers great benefits.  We have good health insurance, paternity leave, and all kinds of fun perks.  My kids, however, are convinced that he only works there because it offers an endless supply of chocolate milk.  No matter the difficulty of the job, it’s worth doing if chocolate milk flows like water.  It is with this family legacy that I come before you today to blog about big changes coming to a chocolate milk near you.

With the recent public outcry against flavored milk in schools, or “sugared milk,” as Chef Jamie Oliver calls it, the milk industry is reformulating chocolate milk to make it more healthful.  The new chocolate milk will have fewer calories and less sugar than what kids are drinking now.  In fact, an 8 ounce carton of low-fat or fat-free chocolate milk will have 38 percent less sugar than it does now and only 31 more calories than white milk.

The milk industry has pointed to studies which show that removing chocolate milk from schools greatly diminishes milk consumption by students who only want to drink it if it tastes like liquid candy.  Maybe now kids can have their liquid candy and stay healthy at the same time. 

Personally, I’d still rather not have my kids drink chocolate milk on a daily basis, even if it is chocolate milk lite.  Not everything they eat or drink needs to be disguised as dessert.  What do you think?  Are you more likely to support chocolate milk on the cafeteria menu now that it’s being stripped of some of its calories and sugar?

Kathryn Thompson is a mom to two school-aged kids, a toddler and a deceased betta fish. She can also be found at The Parenting Post, and occasionally the gym.