I always appreciate stories about companies that actively integrate philanthropy into their business practices, but when you throw technology and children on top of that, my interest is especially piqued. I recently learned about an initiative that Zazzle started with an organization called Comfort the Children (CTC) that I thought was a neat way of integrating kids’ creativity with e-commerce to help raise money for the betterment of communities throughout Kenya.
If you’re not familiar, Zazzle is an online retailer that lets you create personalized products (iPhone/iPad cases, mousepads, t-shirts, posters, mugs, and more) using either your own designs or other user-generated designs on the site. In this case, they relied upon the creative wiles of Kenyan kids ranging in age from 3 to 18 to create an entirely new storefront of designs to sell directly from Zazzle.com. The drawings are whimsical, benefit a good cause, and look pretty darn cool on an iPad case, as you can see.
Ten percent of proceeds from the sales from this new storefront will go directly to CTC, and representatives from Zazzle tell me that they are also donating t-shirts with these designs for the kids and faculty within the community.
Here’s a brief YouTube video of the adorable budding artists at work:
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