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Pampers One-Ups Huggies With Cynthia Rowley Diapers

Procter and Gamble

Remember Huggies' Jeans Diapers (Jiapers?) Pampers, not to be outdone, is rolling out their own designer dipes by Cynthia Rowley in Target stores and on Target.com in mid-July. Rowley, a mom herself, said in the press release that she partnered with Pampers because diapers are the "first piece of clothing your baby will ever wear, and it should be special."

The diapers come in 11 styles, including a whimsical floral pattern and a blue madras print. The suggested retail price is $15.99 for a size 3 pack of 26 or a size 4 pack of 23 -- maybe it's a small price to pay for a fashion statement?

What do you think, moms? Would you buy these designer diapers?

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