In honor of the March of Dimes’ National Prematurity Awareness Month, and the one in eight babies born prematurely each year in the U.S., Medela, a manufacturer of breast pumps and breastfeeding accessories, is hosting its second annual Virtual Human Milk Collection Campaign. Feeding human milk instead of formula in the NICU has been shown to reduce the risk for serious and often dangerous complications, but can be tough since mom and baby are not together all the time. As part of the campaign, the company will donate a total of $30,000 in breastfeeding products and support to neonatal intensive care units (NICUs) across the U.S.
During the month of November, folks can visit http://medelapreemieawareness.com to register their vote (one vote = one milliliter of “virtual” human milk) for their preferred NICU. The six NICUs with the most votes will receive at least $5,000 each worth of Medela products or education services for their facility. Only one vote per person. The campaign and voting run through November 30.