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Pink Zone Games Raise Breast Cancer Awareness

Courtesy Flickr user geishaboy500, CC Licensed

Do you have plans this weekend? Try checking out a women’s basketball game with your daughter.

It’s the last weekend of the annual Women’s Basketball Coaches Association Pink Zone games. During Pink Zone games, women’s basketball teams across the country pass out pink ribbons, don pink warm-ups, or exchange their traditional garb for pink uniforms (and sneakers!) to raise breast cancer awareness.

Some teams offer free admission to fans wearing pink. Others raffle off cool prizes—like pink autographed jerseys and pink iPods—to raise money for the Kay Yow/WBCA Cancer Fund. Yow was North Carolina State University’s Hall of Fame coach who died from breast cancer in January. Last year, high school and college teams raised more than $930,000.

If you don’t know if your team is participating, check the WBCA listing. And if you’re in central Illinois, head to Assembly Hall on Sunday at 2 p.m. The University of Illinois (my alma mater) has its Pink Zone game that day! 

Last year, Illini coach Jolette Law sported a pink ensemble that included a pair of hot pink Chuck Taylor’s. I wonder what my boss would say if I came to work in those sneakers.