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WTFriday: The Cardboard Cradle


We love it when someone takes an ordinary object and re-imagines it as something else. We also love products that fold away for easy storage, since not all of us have space to spare. So in a way we were charmed by the Cardboard Album Customizable Cot. It’s industrial-chic! It’s recycleable! But then we noticed the price tag. It retails for about 184 euros…which is a little more than $250 American dollars. I have three cardboard boxes in my recycling bin right now that will do the trick -- gratis. Add to that the slacker-parent guilt you’d have watching your baby sleep in a cardboard box -- a notch below letting him sleep in a dresser drawer.

What do you think: ridiculous or innovative?