The Way I See It
When I get my coffee in the morning, I am usually just a groggy girl, not thinking of anything more than the fact that I need caffeine. Now. I’m in the mood for a pick-me-up, not a lecture. So I don't like it when my Starbucks coffee cup talks to me.
Starbucks paper cups feature The Way I See It -- "collections of thoughts, opinions and expressions provided by notable figures...to get people talking."
This cup, which I got this morning, informs me that I'm watching too much TV. Thanks, Michael Medved. He's even done the math for me. Apparently, I will devote 13 uninterrupted years to my television. The thing is, I cannot talk back to my cup. I cannot discuss this further with Michael Medved. And if I shouted, from the sugar and milk station, "this coffee cup enrages me!", people might think I was nutty.
It's a nice idea to get people discussing things, but as far as I can tell, nobody is really discussing these issues at Starbucks. They are (kind of) discussing them online, though. I was happy to find this "Letters to the Editor" section of the Starbucks website, where you can write in your praise or scorn for a quotation (lots of people already have). The only problem is, you submit your comment and then hope it gets posted. Not really an open forum.
The way I see it: Why do we have to cover every single thing with advertising, promotions, pitches or deep thoughts? Can't I just have a clean, white paper cup in the morning?