Toca Boca is Set to Land in Your Kid’s Closet with the Launch of Toca Life x H&M
by Samantha McIntyre
Shop The Story
The creative experience of Toca Boca is coming to a retail store near you with the exciting launch of Toca Life x H&M! The brightly colored, kidswear collaboration designed by the H&M Kids in-house team, includes an assortment of super cute prints and patterns featuring the playful characters from the hugely popular digital game. For those not in the know, Toca Life is an app designed to stimulate young minds with interactive games created to encourage storytelling and imaginative role play.
“With a sense of discovery and playfulness, we wanted to convey that feeling of Toca Life: the humor, quirkiness, interactivity and creativity. Each piece in the collection is not only a form of self-expression for a child – and physically allows them to move freely and comfortably – but also an encouragement to think that the possibilities in everyday life are limitless,” says Sofia Löfstedt, H&M’s Assortment Designer Kids in a corporate statement.
“The essence of the Toca Life is rooted in everyday life, so we made sure to represent every part of children’s day-to-day in the H&M collaboration. Maybe a kid wants their sweatshirt to reflect how they’re feeling and partway through the day they decide they’re feeling a different way – it’s cool that their clothing can be a tool to reflect that,” says Sebastien Roux, Toca Boca’s Art Director.
This cool capsule collection includes trendy tracksuits, hoodies, cotton sweatshirts, socks and plush bags all available just in time to build your kid’s stylish back to school wardrobe. Little ones will love these whimsical pieces embellished with foil prints, sequins and 3D applications guaranteed to add a touch of fun to their fab looks for fall.
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