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Target Debuts New Family Collection

Target recently released the Genuine Kids line from OshKosh that features a variety of prints and styles for kids with matching items for parents. The coordinating outfits include a range of clothing items including swimwear, casualwear, and sundresses. What really sets Target’s line apart from similar lines is the price point. Every item in the collection is under $50, making these fashion-forward outfits affordable. 

These seriously cute items have us wanting one of everything, and the best part is the trendy pieces look great even when you’re not matching. We love that each family set in the collection has multiple options, so there’s plenty of choices if your family wants to totally match or simply coordinate styles. 

This summer your family can be chilling out with palm prints, grilling in the red+yellow collection, or hanging poolside in florals. Whether you decide to update those family portraits or are heading for a beach vacation, the Genuine Kids line from the OshKosh Family Collection has your entire family covered.