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DC Launches Superhero World for Girls—Reactions Are Mixed

The Short of It

Moms of girls who've had enough of "the princesses" may be excited to hear that there's a whole superhero "world" geared toward girls launching this fall.

The Lowdown

DC Super Hero Girls, which is a collaboration among DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel, will feature favorite female superheroes and villains during their teenage years. This will include Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy and Katana. There will be action figures, clothes, books, TV shows and videos based on these strong, female, teen characters.

The franchise will feature "storytelling that helps build character and confidence and empowers girls to discover their true potential," says DC Entertainment in a press release. "Each character has her own storyline that explores what teen life is like as a Super Hero, including discovering her unique abilities, nurturing her remarkable powers and mastering the fundamentals of being a hero."

The Upshot

While initial reactions to the announcement of DC Super Hero Girls was positive—the current superhero selection is extremely male-dominated—some people aren't as enthusiastic about the idea that these female superheroes will be part of their "own universe."

"Targeting them as 'for girls only' is just another way to be exclusive," says writer Jenna Busch on female-focused sci-fi site Legion of Leia . "Look, I appreciate the effort, but drawing yet another line between men and women is not the way to go. So, where are you going to put these products in Target? On the pink side of the toy section or the blue side?"

I agree with Jenna. Why can't male and female superheroes live together in harmony? I actually would really love it if my boys played with more action figures that happened to be female, but they probably won't if they're marketed only for girls. And enough with the separate "boy" and "girl" toy aisles already!

What do you think: Will you buy DC Super Hero Girls for your kids? Do you think they'll empower girls or increase the gender divide?

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