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Push to Change "Amazon Mom" to "Family" Renewed After Dad Blogger's Death

Chris Routly

The Short of It

A mission to change the name "Amazon Mom" to "Amazon Family" has been renewed after the recent death of a beloved dad blogger.

The Lowdown

Years ago, stay-at-home-dad Oren Miller, the creator of the Facebook group Dad Bloggers, supported updating the name of Amazon's baby supply discount program to be more inclusive of all members of the family. The notion didn't get much attention, garnering about 100 signatures on an online petition at the time.

Miller died last weekend of lung cancer. Now, the mission he believed in has been renewed by the dads—and others—that he inspired through his blog. As of Thursday, the petition on is over 5,000 signatures strong.

Peculiarly, the program is already called Amazon Family in other countries, including the U.K.—something Miller questioned on his blog.

"Why are we OK with letting England be more progressive than we are here when it comes to fatherhood? They have a queen! They are ruled by a freakin' queen! We can do better than that!" he wrote.

But the fact that the name of the program is different abroad is not the only impetus behind the mission. Supporters feel the label "Mom" is too exclusionary of other caregivers, and also doesn't reflect the modern role of dads in the family.

In an effort to get the discount giant's attention, supporters have created the hashtag #AmazonFamilyUS. A special graphic (see above!) has also been created by Daddy Doctrines blogger Chris Routly, and shared on social media sites like Twitter, Pinterest, Facebook and Instagram.

The Upshot

As of Thursday afternoon, Amazon had not responded to the rapidly growing movement. But I have to believe the company will do the right thing, and change the name of the program. What could their reasoning possibly be not to?

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