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Report Highlights Child Safety Concerns Lurking in Homes

The Short of It

Did you know that preventable injuries are the leading cause of death for children under the age of 19? If you said "no," you're in good company; a new report says 72 percent of caregivers are unaware of that fact. The survey, conducted in partnership with Nationwide Insurance and Safe Kids Worldwide, aims to raise awareness about the major safety concerns lurking in homes across the country.

The Lowdown

Nationwide ran a controversial ad during the Super Bowl that featured a child talking about everything he won't be able to do because he died from an accident in his home. The ad was meant to start a conversation about the survey's results and how to keep kids safe.

More than a thousand parents with children ages 12 and younger were surveyed for the report. Among its most sobering findings:

  • Just 4 percent of parents think poisoning is a major home safety concern. But this belief stands in stark contrast to the fact that poison centers answer more than 1 million calls each year about children under 5.
  • Only 1 percent of parents think drowning is a big concern. But drowning is the leading cause of injury-related deaths at home for kids between the ages of 1 and 4.
  • Fire is the No. 1home safety concern among parents, but almost half say they don't have a fire escape plan in place.
  • Seventy-three percent of parents make the mistake of placing soft bedding and toys in their baby's crib, although this is theleading cause of suffocation.
  • A shocking 1 in 8 parents say they have left their childalone in a bathtub for five minutes or longer!
  • Two-thirds of parents think their homes are safe enough.

The Upshot

Matt Jauchius, Nationwide's chief marketing officer, hopes this new report and the controversial Super Bowl ad will raise awareness about preventable home injuries, ranging from falling furniture to suffocation to drowning.

The Make Safe Happen app was created by Nationwide Children's Hospital in Columbus, Ohio, to help you evaluate the safety of your home. It lists the dangers in your house and how to prevent injuries.

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