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Target's Attentive Breastfeeding Policy Pleases Nursing Moms

The Short of It

Facebook posts detailing Target's breastfeeding policies on the Mama's Milkies page and Breastfeeding Mama Talk group have gone viral. Nursing mothers are praising the accommodating policy that welcomes nursing in stores.

The Lowdown

In 2011, nursing mothers across the county gathered at Target stores to stage a "nurse-in" to protest the treatment of a fellow mom who was told to cover up by a Target employee while nursing in a store, but now, women are celebrating the chain's breastfeeding policy publicly.

The Target employee handbook states:

"Guests may openly breastfeed in our stores or ask where they can go to breastfeed their child. When this happens, remember these points:

  • Target's policy supports breastfeeding in any area of our stores, including our fitting rooms, even if others are waiting.
  • If you see a guest breastfeeding in our stores, do not approach her.
  • If she approaches and asks you for a location to breastfeed, offer the fitting room (do not offer the restroom as an option)."

More than 40,000 Facebook readers have liked the post on the Breastfeeding Mama Talk Facebook group and left comments.

Laci Crawford explained an incident in a Target store that left her feeling appreciated as a customer: "This is why I love Target!!! About a month ago I was nursing my daughter and a customer went and got a manager, brought them to where I was nursing (in the men's section with my husband, covered up) and complained. The manager apologized to me and explained to the LADY that I was allowed to feed my baby where ever I am comfortable doing so. And proceeded to explain to the lady that if she didn't like it, don't watch. [sic]"

The Upshot

"We continually educate our team members in stores across the country on store policies to ensure all guests have a great experience," Target wrote in a statement in response to the 2011 nurse-in. "Target has been in touch with the [Webster, Texas] store to ensure all team members are aware of our breastfeeding policy. Target is proud to support all mothers who breastfeed year-round."

Target told Today Parents that its breastfeeding policy predated the nurse-in of 2011; they want all customers to feel comfortable shopping in their stores; and the nursing policy is just another way to support guests.

Will this policy make you more likely to visit Target now?

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