"Mommy bloggers" is a term that's thrown around a lot these days. She's a mom, and she's a blogger; voilà, you've got a mommy blogger, right? Not so fast. There's much more to the oft-used term than meets the eye.
First of all, their influence cannot be denied: 92 percent of moms have purchased a product after reading about a mom blogger's experience with it. The reason? Most moms surveyed found that product recommendations of bloggers to be more real and authentic than that of traditional media.
Blogging may be a fairly new profession, but it has exploded in recent years and helped pave the way for lucrative career opportunities, even outside the world of blogging, including cooking shows, book deals and more.
Although not all mom (and dad!) bloggers will find that level of success, blogging is a viable income option for many that's often left untapped. Here's what you'll need to start earning from the content you create:
Create engaging content on a variety of topics
Content is key for a reason. The essential element to any site that brings in revenue is strong content. The beauty of a parent blogger is that the content she writes about is extremely multifaceted. From reviewing the latest brand of diapers to writing a travel or tech gear post, to content written around brands, products or services, the topic opportunities are limitless.
Posting content on a regular basis by sharing tips, offering advice and simply being an honest voice for your readers is one way to get your audience engaged and get your blog noticed for all the right reasons.
Become a personal shopper for your readers (and earn money!)
People come to parent blogs to get honest feedback, and they'll trust the products you recommend, making you a valued resource online and offline as well. One option to help you earn online is with affiliate marketing. The very basics of how affiliate marketing works is a little bit like personal shopping. Say you're a blogger who recommends a certain brand of jeans to your readers. A reader makes a purchase from that brand through a link on your site. The merchant then pays you for helping facilitate that sale, and you earn a commission (a portion of those profits.) Ta-da! You've just discovered one of the quickest and easiest ways to earn online. With my company, Skimlinks, you'll be able to earn a commission when readers click on links found on your site and make purchases.
The power and influence of social media is undeniable. Becoming familiar with and using social media to its full potential is critical in your moneymaking journey. Not only is it a place to connect with your readers, it's also another channel for your revenue stream.
Create several streams of revenue
Being flexible and creating different channels from which to earn will help optimize your revenue-earning capabilities. Running ads and working with brands to create sponsored posts is another great way to earn money from your blog. With sites like Skimlinks, you'll have access to invaluable data about what your readers are interested in, what they're clicking on and what they're buying. With this information, you can arm yourself to approach brands directly to work on sponsored content, ad campaigns and more. The more proof you can provide brands and merchants about the quality of your content and the type of readers you attract, the more likely they are to engage with you for sponsored content.
These are just a few ways that you can boost your blog's earning potential. Though earning money from your blog is not an overnight operation, a dedicated, long-term strategy can help you reap the profitable rewards of your blogging career.
Alicia Navarro became an entrepreneur at an early age, with several ventures under her belt before becoming CEO of Skimlinks. Alicia studied technology, earning the university medal for Computing Sciences at the University of Technology in Sydney, Australia. She worked for more than 10 years in internet applications, designing and launching mobile and internet-based applications in Australia and the UK, where she eventually launched Skimbit and then Skimlinks. She now splits her time between London and San Francisco.