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As I Am
$9.49

Smooth your frizz away and keep the beautiful bouncy curls or sleek straight hair you desire when you apply organic As I Am smooth...ing gel. Organic formula is safe and gentle Smoothing gel tames frizz Ideal for any hair type 8-ounce container We cannot... read more

As I Am
$26.49

Strengthening Shampoo Hydrating Hair Wash Cleanses hair and scalp gently and adds moisture. Reduces tangles and combing damage. St...rengthens hair for longer hair lengths. Conditioner Strengthening and hydrating treatment Detangles hair. Moisturizes... read more

As I Am
$15.69

Shiny smoothness is what you will get when you twist with this oneofakind rich creamy styler. Made especially for highly textured ...hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a... read more

As I Am
$14.99

Born CurlyTM Argan Leave-In Conditioner & Detangler adds moisture, shine and improves manageability. It wondrously eases combing f...ollowing a shampoo, which helps keep hair strong and healthy by minimizing combing breakage. Hair Type: Coarse Curly Hair... read more

As I Am
$17.09

Conditioner Strengthening and hydrating treatment Detangles hair. Moisturizes hair, scalp, & strengthens hair. Smooths cuticle lay...ers. Promotes shine. Rejuvenates the scalp and hair. Helps promote healthy hair growth for longer hair length. Hair Type:... read more

As I Am
$29.99

GroWash Cleansing Creme Conditioner Detangles Hair. Moisturizes hair and scalp. A special blend of natural ingredients that work t...o promote healthy hair growth. GroYogurt Leave-in Conditioner Eases wet combing. Adds moisture and shine. Helps strengthen... read more

As I Am
$16.39

Infuse your hair with natural African shea butter and coconut oil every time you use 'As I Am' Cocoshea moisturizer hair spray. Su...itable for any hair type, this nutrient-rich hairspray comes in a spray bottle that allows easy, even application. As I Am... read more

As I Am
$12.29

Now, As I Am offers real 'help' in the time of need. You can approach the necessary step of detangling with greater ease. And besi...des easier wet combing, you'll notice enhanced softness and a wonderful shine. Your hair will be easy to comb, healthier... read more

As I Am
$10.49

Find Shampoos, Conditioners, and Hair Treatments at Target.com! Deeply hydratingProvides incredible softnessEnables very easy root... lifting when styling with a styling pickAllows great stretch to better reflect length of hair. (Free- textured styles like puff, fro'hawks and afros are bigger and better!) Gender: Unisex. Age Group: Adult. read more

As I Am
$7.99

Find Shampoos, Conditioners, and Hair Treatments at Target.com! You already know it and your hair can feel it! CoWashing is the wa...y to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning.This cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level. Gender: Unisex. Age Group: Adult. read more

As I Am
$8.99

Find Shampoos, Conditioners, and Hair Treatments at Target.com! Provides for easier release of tangles after cleansingThe leave in... formula remains on to prepare your hair for application of styling productsRich consistency. Economical to use. A small amount does the job.Moisturizes and promotes shineHelps strengthen hair and repair damaged areasContains an wide array of natural ingredients known for hydrating and nourishing hair Gender: Unisex. Age Group: Adult. read more

As I Am
$13.99

Find Shampoos, Conditioners, and Hair Treatments at Target.com! Argan Leave-In Conditioner and Detangler. With Certified Organic A...rgan Oil, Vitamin E, Calendula, Aloe Vera, Brazilian Buriti Oil and Vanilla 237 ml (8 fl. Oz) Eases Detangling? Smooths Cuticles? Adds Shine Born CurlyTM Argan Leave-In Conditioner and Detangler adds moisture, shine and improves manageability. It wondrously eases combing following a shampoo, which helps keep hair strong and healthy by minimizing combing breakage. Directions: Distribute a small amount throughout clean, very damp hair, from roots to ends. For children with very thick, very long hair or for hair prone to tangling, apply liberally. Using a wide-tooth comb or a flexible-bristle detangling brush, begin to gently comb or brush, section-by-section using short strokes. Tip: Always start near the ends and proceed upward toward the scalp. DO Not Over-Apply AS This Product IS Designed TO BE Left IN THE Hair Gender: Female. read more

As I Am
$9.99

Find Shampoos, Conditioners, and Hair Treatments at Target.com! A great leave-in is a vital first step in styling. Smooth it on af...ter cleansing and conditioning. Your finished style will be softer shinier and more manageable.This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth. Gender: Unisex. Age Group: Adult. read more

As I Am
$14.19

Find Hair Styling Products at Target.com! Nourish your hair from root to tip with As I Am Doublebutter Cream - 8 oz. This deep con...ditioning hair care product seals in moisture and employs the beneficial elements of natural emollients, panthenol and numerous organic oils and butters. Gender: Female. read more

As I Am
$12.99

Find Hair Styling Products at Target.com! What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibr...ancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.Contains natural ingredients your hair loves and none of the ingredients it doesn't. Gender: Unisex. Age Group: Adult. read more

As I Am
$9.99

Find Shampoos, Conditioners, and Hair Treatments at Target.com! Aloe Shampoo and Wash No-Tears Formula? Gentle with Certified Orga...nic Aloe Vera, Argan Oil, Brazilian Buriti Oil and Vanilla 237 ml (8 fl. Oz.) Sulfate-Free? For Shampoo and Bath? Naturally Fragranced Born CurlyTM Aloe Shampoo and Wash is perfect for young ones’ hair, scalp and delicate skin. It effectively cleanses while maintaining natural moisture balance. Gentle enough for daily use. Directions: Shampoo Rub ample amount of Born CurlyTM Aloe Shampoo and Wash between palms and gently lather throughout wet hair. Gently massage hair and scalp. Rinse thoroughly. Repeat if necessary. For children with very thick, very long hair or for hair prone to tangling, it is recommended that hair be detangled with a wide-tooth comb before rinsing lather from hair. Bath Pour a small amount onto warm wet washcloth. Gently cleanse the face and then the body. Rinse well and gently towel blot the skin. Proceed to moisturize with Born CurlyTM Nourishing Hair and Body Oil, Born CurlyTM Shea and Cocoa Butter Balm or a combination of the two. Gender: Female. read more

As I Am
$13.99

Find Hair Styling Products at Target.com! Argan Curl Defining Jelly Soft Hold with Certified Organic Vegetable Glycerin, Sugar Bee...t Root, Argan Oil, Brazilian Buriti Oil and Vanilla 237 ml (8 fl. Oz.) Non-Flaking? Defines Natural Curl Pattern? Great for Wash n’ Go Styling Born CurlyTM Argan Curl Defining Jelly beautifully defines curly textures. Smooths the natural curl formation and with just the right level of hold. Provides long-lasting definition and great shine. Non-flaking when used as directed. Directions: Apply After Cleansing, Conditioning AND Detangling Hair. Apply while hair is still very damp. Avoid Rigorous Towel-Blotting TO Minimize Frizz. Apply Born CurlyTM Argan Leave-In Conditioner and Detangler liberally according to instructions. Detangle. Smooth on Born CurlyTM Argan Curl Defining Jelly along small sections, from root to tip. As you near the end of each section, define curls by rotating your fingertip to form a coil. (For longer hair, finger-raking or finger-coiling are also ways to define the natural coil/curl pattern.) Spray hair with water to keep hair damp if it begins to dry before styling is complete. Allow hair to dry completely to set the definition and avoid frizz. Air Drying Recommended. For older children, able to sit stationery for the time it takes hair to dry, you may use a hood dryer set to a low setting. Fluff, separate or arrange coils/curls to finesse style if desired, only after hair is completely dry. To re-define curls, simply re-dampen the hair with water and smooth with fingers. Gender: Female. read more

As I Am
$6.99

Find Shampoos, Conditioners, and Hair Treatments at Target.com! A rich sulfate-free creamy moisturizing beauty bath for your hair!... Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate Dht build-up from the scalp, and promote healthy hair growth from the follicular level. Gender: Unisex. Age Group: Adult. read more

As I Am
$9.99

Find Hair Styling Products at Target.com! Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a...-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block Dht and stimulate healthy hair growth. Gender: Unisex. Age Group: Adult. read more

As I Am
$19.59

Find Hair Care Sets at Target.com! Generous 3-ounce sizes. Adequate for you to experience product performance on a "Get-To-Know" A...s I Am trial basisTravel-sized tubes for Naturalistas on the go!Save over 10 percent versus buying equal amounts of the products at regular prices. Gender: Female. read more

As I Am
$8.49

Start your coily cocktail off right with the As I Am Leave In Conditioner. This leave-in treatment is an essential step for every ...curly girl's daily beauty regimen. Coconut oil and alma oil soften and moisturize your hair while green tea extract promotes healthy growth and shine. This lightweight formula will absorb easily and smooth the cuticle layer for frizz-free, soft, healthy-looking results. Use immediately after showering to help hydrate and detangle your curls, and pair with your favorite curl defining gels and creams to add moisture and prevent product flaking. Gender: Unisex. read more

As I Am
$13.99

Gently detangle and condition your baby's precious curls with the As I Am Born Curly Argan Leave-In Conditioner and Detangler. Mad...e with vitamin E, argan oil and vanilla, this leave-in treatment helps release tangles and strengthen curls while deeply moisturizing in one step, so your kids can spend less time styling and more time rocking their style on the playground. Use on wet hair to prevent breakage and ease combing so you don't wind up pulling on tender heads. Gender: Female. read more

As I Am
$13.49

Nourish your hair from root to tip with As I Am Doublebutter Cream - 8 oz. This deep conditioning hair care product seals in moist...ure and employs the beneficial elements of natural emollients, panthenol and numerous organic oils and butters. Gender: Female. read more

As I Am
$12.99

Get the shiny, smooth twists of your dreams with the As I Am Twist Defining Cream. This creamy styler is made to aid highly textur...ed hair in achieving perfectly excecuted, frizz-free twists and twist outs. Formulated with sunflower oil, castor oil, alma and sugar beet root, this cream helps nurture and hydrate your curls while producing strong, long-lasting definition. For best results, pair with the As I Am Leave In Conditioner for additional moisture and to minimize product flaking. Use on wet hair for ultra-tight definition, or a small amount on damp hair for a softer hold. Gender: Unisex. read more

As I Am
$8.09

Expertly detangle even the toughest of knots with the As I Am Detangling Conditioner. This powerful, concentrated formula uses gly...cerin, shea butter and coconut oil to help your strands slip while retaining moisture for shiny, frizz-free curls. Keratin and royal jelly strengthen your hair to improve elasticity and reduce tearing and breakage while you comb through. Use a small amount on wet hair to release tangles and prep your hair for the next step in your beauty routine. Gender: Unisex. read more

As I Am
$7.99

Cleanse and hydrate your kinks and coils with the As I Am Coconut Cleansing Conditioner. Unlike shampoo, this conditioning wash, o...r cowash, uses natural oils and extracts to gently and effectively remove dirt and buildup while locking in moisture for clean, conditioned curls in one step. The lightweight formula spreads easily throughout your hair, making detangling in the shower a breeze, and it rinses off easily. Tangerine extract fights dirt and grime and coconut oil absorbs into the hair shaft, while castor oil locks in moisture and promotes healthy new growth, making this cowash a staple for your beauty routine. Follow up with either the As I Am Hydration Elation Intensive Conditioning Treatment or Leave-In Conditioner for extra thirsty curls. Gender: Unisex. read more

As I Am
$9.99

Aloe Shampoo and Wash No-Tears Formula  Gentle with Certified Organic Aloe Vera, Argan Oil, Brazilian Buriti Oil and Vanilla 237 ...ml (8 fl. oz.) Sulfate-Free  For Shampoo and Bath  Naturally Fragranced Born CurlyTM Aloe Shampoo and Wash is perfect for young ones’ hair, scalp and delicate skin. It effectively cleanses while maintaining natural moisture balance. Gentle enough for daily use. Directions: Shampoo Rub ample amount of Born CurlyTM Aloe Shampoo and Wash between palms and gently lather throughout wet hair. Gently massage hair and scalp. Rinse thoroughly. Repeat if necessary. For children with very thick, very long hair or for hair prone to tangling, it is recommended that hair be detangled with a wide-tooth comb before rinsing lather from hair. Bath Pour a small amount onto warm wet washcloth. Gently cleanse the face and then the body. Rinse well and gently towel blot the skin. Proceed to moisturize with Born CurlyTM Nourishing Hair and Body Oil, Born CurlyTM Shea and Cocoa Butter Balm or a combination of the two. Gender: Female. read more

As I Am
$10.99

Reduces tangles and combing damage Cleanses hair and scalp gently For type 3 and 4 hair As I Am Long and Luxe Strengthening Shampo...o cleanses hair and scalp gently, reduces tangles and combing damage, thereby strengthening hair for longer hair length. As I Am Long and Luxe Strengthening Shampoo is for type 3 and 4 hair and is part of the Long and Luxe collection for Longer and Stronger hair. External and Internal lab research has established the efficacy of this collection. Ingredients Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Disodium Cocoamphodipropionate, Trideceth-7 Carboxylic Acid, Disodium Laureth Sulfosuccinate, Cocamide Mipa, Polysorbate 20, Punica Granatum Fruit Juice*, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Serenoa Serrulata Fruit Extract, Linum Usitatissimum (Linseed) Seed Extract*, Melia Azadirachta Leaf Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Origanum Vulgare Leaf Extract, Camellia Sinensis Leaf Extract, Betaine, Royal Jelly, Keratin, Hydrolyzed Keratin, Niacinamide, Phytosterols, Caffeine, Biotin, Glycerin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Piroctone Olamine, Hydroxypropyl Methylcellulose, Maltodextrin, Acacia Senegal Gum, Polyquaternium-7, Polyquaternium-10, Phenoxyethanol, Caprylyl Glycol, Citric Acid, Caprylic Acid, Fragrance/Parfum, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate, Ethylhexylglycerin, Tetrasodium Edta, Ceteareth-60 Myristyl Glycol, Silica, Red 33/CI17200, Propoxytetramethyl Piperidinyl Dimethicone, Benzyl Benzoate, Limonene, Linalool. Gender: Unisex. read more

As I Am
$14.99

As I Am Long and Luxe GroWash is an alternative cleanser, that conditions as it gently cleanses and hydrates the hair and scalp. A...s I Am Long and Luxe GroWash is for type 3 and 4 hair. Long and Luxe is a growth collection for longer and stronger hair. External and Internal lab research has established the efficacy of the collection. Ingredients Aqua/Water/Eau, Aloe Barbadensis Leaf Juice*, Cetyl Alcohol, Punica Granatum Fruit Juice*, Cetrimonium Chloride, Glycerin, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil*, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Phytosterols, Ricinus Communis (Castor) Seed Oil, Niacinamide, Caffeine, Biotin, Serenoa Serrulata Fruit Extract, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Linum Usitatissimum (Linseed) Seed Extract*, Betaine, Butyrospermum Parkii (Shea) Butter*, Elaeis Guineensis (Palm) Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Punica Granatum Seed Oil*, Keratin, Hydrolyzed Keratin, Origanum Vulgare Leaf Extract, Piroctone Olamine, Peg-40 Castor Oil, Stearlkonium Chloride, Quaternium-18, Propylene Glycol, Fragrance/Parfum, Sodium Benzoate, Caprylic Acid, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Abies Balsamea (Balsam Canada) Resin, Beta Vulgaris (Beet) Root Extract, Polyacrylamide, Propoxytetramethyl Piperidinyl Dimethicone, Potassium Chloride, Citric Acid, Maltodextrin, Acacia Gum, Silica, Red 33/CI17200, Benzyl Benzoate, Limonene, Linalool. Gender: Unisex. read more

As I Am
$9.99

As I Am Long and Luxe Conditioner GroYogurt leave-In conditioner reduces tangles and combing damage, thereby strengthening hair fo...r longer hair lengths. It also adds moisture to the hair, and prepares it for styling. Using the items as a regimen gives a longer lasting result. For type 3 and 4 hair, this is a growth collection for longer and stronger hair. External and Internal lab research has established the efficacy of the collection. Ingredients Aqua/Water/Eau, Glycerin, Aloe Barbadensis Leaf Juice*, Punica Granatum Fruit Juice*, Cetearyl Alcohol, Cetyl Alcohol, Passiflora Edulis Fruit Juice, Hydrolyzed Lupine Protein, Linum Usitatissimum (Linseed) Seed Extract*, Yogurt, Niacinamide, Phytosterols, Caffeine, Biotin, Trifolium Pratense (Clover) Flower Extract, Equisetum Arvense Extract, Urtica Dioica (Nettle) Extract, Cola Acuminata Seed Extract, Keratin, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Betaine, Butyrospermum Parkii (Shea) Butter*, Elaeis Guineensis (Palm) Butter*, Simmondsia Chinensis (Jojoba) Seed Oil*, Punica Granatum Seed Oil*, Origanum Vulgare Leaf Extract, Piroctone Olamine, Behentrimonium Methosulfate, Stearamidopropyl Dimethylamine, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Caprylic Acid, Ethylhexylglycerin, Beta Vulgaris (Beet) Root Extract, Propoxytetramethyl Piperidinyl Dimethicone, Polyacrylamide, Fragrance/Parfum, Maltodextrin, Acacia Senegal Gum, Silica, Red 33/CI17200, Benzyl Benzoate, Citral, Limonene, Linalool. Gender: Unisex. read more

As I Am
$12.00

Specifically developed for coiled or extremely tight styles, the As I Am CocaShea Whip Styling Cream delivers lightweight hold, su...perior frizz control and increased manageability. Enriched with moisturising Shea Butter, Coconut Oil and Shikakai Extract, the luxurious cream conditions, hydrates and nourishes, whilst enhancing shine and softening strands from root to tip. Ideal for twists, knots and braids, you can expect smooth, redefined hair without flaking, build-up or greasy residue. read more

As I Am
$11.00

Specifically developed for coiled or extremely tight styles, the As I Am Twist Defining Cream is a unique styling cream that deliv...ers luminous shine, superior frizz control and increased manageability, without sticky or greasy residue. Nourishing Sunflower and Castor Oils are combined with Amla and Sugar Beet Root to replenish, hydrate and re-define curly hair, whilst penetrating into follicles to promote healthy hair growth. Helps prevent shedding and thinning so you can experience big, bouncy locks with strong, long-lasting definition. read more

As I Am
$12.00

Take control of naturally curly or coiled hair types with the As I Am Detangling Conditioner; a lightweight, leave-in formula that... promises to eliminate knots and tangles. Enriched with a nourishing blend of Shea Butter, Coconut Oil and Royal Jelly (a natural substance collected from queen honey bees), the conditioner delivers intense moisture and hydration, whilst improving manageability to prepare hair for styling. Helps to strengthen and repair weak, damaged strands, revealing calm, healthy hair from root to tip. read more

As I Am
$10.50

Refresh and revitalise curly or coiled hair textures with As I Am Curl Clarity Shampoo; a lightweight formula that cleanses the ha...ir and scalp without stripping natural moisture. Utilising Coconut, Amla and Tangerine, the rejuvenating shampoo gently eliminates impurities and product build-up, whilst combating dry, dull hair and increasing manageability for luscious, healthy-looking locks. Expect clean, calm hair that is easier to style. Sulphate-free. Safe for colour-treated hair. read more

As I Am
$7.00

Take control of coils and curls with As I Am Smoothing Gel; a lightweight styling gel that delivers long-lasting hold with conditi...oning properties. Fortified with Aloe Vera, Sugar Beet Root and Wheat Protein, the gel enhances shine, locks in moisture and keeps your style in place without weighing hair down or leaving unsightly flakes and build-up. Rinses out easily. read more

As I Am
$11.00

Catering specifically for coiled and curly hair textures, the As I Am Coconut CoWash Cleansing Conditioner gently cleanses the hai...r and scalp without stripping moisture. Enriched with natural ingredients, the revitalising treatment blends Castor Oil, Tangerine and Coconut Oil to effortlessly eliminate product build-up and impurities, whilst promoting healthy hair growth to reveal luscious locks that are easy to manage. Suitable for daily use. Safe for colour-treated hair. read more

As I Am
$9.00

Treat coiled and curly hair to the As I Am Leave-In Conditioner; a natural, shine-enhancing formula that works to hydrate, soften ...and improve manageability from root to tip. Fortified with extracts of Coconut, Green Tea, Amla and Sugar Cane, the lightweight treatment delivers multiple benefits, including easing wet combing, strengthening individual strands and promoting healthy hair growth. Expect moisturised, nourished locks that are prepared for styling. read more

As I Am
$13.50

Take care of coils and curls with As I Am Hydration Elation™ Intensive Conditioner; a lightweight, deeply nourishing treatment tha...t works to moisturise and revitalise from root to tip. Harnessing the powers of Coconut Oil, Shea Butter and Vitamin E, the fortifying formula penetrates into the hair shaft to promote healthy hair growth, whilst strengthening weak strands, repairing split ends and smoothening cuticles. Expect revitalised, replenished locks with enhanced shine. read more

As I Am
$13.00

Treat your coils and curls to the As I Am CocoShea Spray Moisturizer; a lightweight, non-greasy spray that delivers long-lasting h...ydration and protection. Harnessing the powers of nourishing African Shea Butter and Coconut Oil, the moisturising formula absorbs quickly into the hair shaft to replenish the scalp, whilst defending against environmental aggressors, weather conditions and frizz. Hair is softer, smoother and easier to manage. read more

As I Am
$13.00

Treat coiled and curly hair to As I Am's DoubleButter™ Daily Moisturizer Cream; a rich emollient that blends natural Cocoa and She...a Butters to soften and smoothen from root to tip. Infused with organic Jojoba and Castor Oils, the lightweight, ultra-hydrating treatment enhances shine and improves manageability, whilst strengthening Wheat Protein and Pro-Vitamin B5 (Panthenol) work to repair split ends. Expect nourished, revitalised locks with ultimate bounce. read more