You gotta catch 'em all! The highly anticipated live action film, Pokémon Detective Pikachu hits theaters on May 10th, and fans are already eager to get their hands on movie merchandise. But what keeps kids and parents so passionate about the famous Japanese characters? "The ever-expanding Pokémon franchise has been a beacon for kids and kids at heart since the original video games launched more than 20 years ago," says J.C. Smith, Senior Director of Consumer Marketing of The Pokémon Company International. "Since its introduction, the beloved animation series, the ever-popular Pokémon Trading Card Game, Pokémon GO and a wide variety of video games and apps have offered fans a variety of ways to engage with our iconic collection of Pokémon like Pikachu. With its family-friendly messages of sportsmanship, friendship and community, Pokémon is a brand that parents know and trust."
It is this reason that longtime gaming fans and new Pokémon lovers are buzzing about the soon-to-be-released feature film. "Pokémon is on the same level as Super Mario Bros. and Pac-Man," adds James Zahn, Toy Expert and Senior Editor of The Pop Insider. "It's never gone away, and it's constantly being reinvented to stay fresh and relevant. When Detective Pikachu was announced, there was a collective eyebrow raised at the prospect of Ryan Reynolds playing a version of the iconic yellow creature. When that first trailer hit, audiences could see exactly why he's perfect for the part. It's so absurd that it's genius. This will be a great chance for parents and kids to connect at the movies." And for those die-hard fans, we've rounded up the latest Pokémon launches and hot-sellers that will soon be flying off store shelves. We guarantee that super-sleuth Pikachu fans won't have to search hard to find these fun pieces!
Elementary-age kids are notorious for tearing up running shoes — from play dates to recess to sports practice, finding a strong, stylish pair of running shoes for kids can be tough. The best kids shoes have durable soles, breathable fabric and lightweight design for hours of comfortable wear. Here are some of the best youth running shoes options from retailers like Kids' Foot Locker, Kohl's, Nike and more.
There's nothing more fun for kids than a long day at the beach or pool. If you're on the hunt for the best swimsuit for kids, we have you covered with these stylish options. From rashguards for babies to swim trunks for toddlers to two-pieces for teen girls, we have you covered. Check out the cutest swimsuits for little kids and the coolest options for teens and pre-teens from Gap, Target, Old Navy and more.
Essential oils are compounds extracted from plants which makes an oil with natural aroma. Diffusers allow essential oils to be dispersed in the air for humidifying and aromatherapy purposes. Many parents love how essential oil diffusers and aromatherapy benefits their little ones by helping them sleep calmly, breathe easy or get energized on hectic mornings or while they're studying. Always check the labels of essential oils to make sure they are safe for your child and to find out how much the oil should be diluted for misting or other use. Check out our round up of the best essential oil diffusers for kids from retailers like Walmart, Amazon and Buy Buy Baby.
Whether you're a seasoned homemade baby food pro or you just want to try your hand at a few baby food recipes, we can help you find the right baby food making appliance. From baby food mills to immersion blenders to steaming systems, here are some of the best, most versatile baby food makers on the market! Check out these top-reviewed baby food appliances from reliable retailers like Target, Amazon and Bed Bath & Beyond.
Hitting the beach or pool with the kids calls for a reliable, absorbent beach towel. Forget soaking wet swimsuits, sand-covered beach blankets and too-small towels—these are the best of the best when it comes to keeping your kiddos dry and comfortable for long days in the water. Check out our favorite beach towel finds from Pottery Barn Kids, Target, Walmart and more.
When your babe begins to sit up, it's time to start searching for the best floor seat to support your baby boy or girl. Mom and dad can take advantage of a few hands-free moments as their tiny tyke takes a seat in these cool activity chairs. We've rounded up several top-rated styles which provide a place to play and plenty of legroom for your little one to stay seated comfortably. If your infant is ready for a break from the playard, these fab floor seats are the perfect place for your baby to sit tight.
Buying baby gear can be daunting, and while you know you should probably splurge on strollers and car seats, shelling out all those precious pennies still hurts. But help is here: Amazon is running a baby gear sale through the end of February. If you act fast, you can score up to 20% off must-buys for baby, at prices that won't break the bank. From sleep soothers (the unsung sleep heroes) to a cross-country stroller, here are the Amazon baby gear picks we're adding to our carts.
Spending time in the water with your little one is a great way to celebrate warm weather—but hitting the pools, beaches and splash pads with babies and toddlers who are still in diapers can feel like a hassle. Preparing ahead of time with the most durable and comfortable swim diapers can make your day at the beach a breeze. We've rounded up the best disposable and reusable swim diapers with leak-proof construction you can count on and adorable styles and patterns that are sure to make a splash.
With so many epic snowball fights and fun sledding good times ahead this winter, it's a must to have the warmest gear for outdoor wintertime play. We've rounded up the coolest clothes and accessories that boys and girls of all ages will want to wear (without complaints) to keep them warm and protected from this season's bitter chill.