IT Cosmetics

IT Cosmetics TIGHTLINE Waterproof Black Mascara Primer

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer from IT Cosmetics is the next generation of lash innovation! This waterproof formula is an eyelash primer, mascara, and eyeliner in one--a true game-changer in mascara and eyeliner technology. It includes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length. This gives you ultimate length and volume. If you have spar, so you coat black along your entire lash length. This gives you ultimate length and volume. If you have sparse or missing lashes, the brush lays down black pigment along your entire lash line, filling in spare spots and giving you a full, beautiful lash line and the look of an eyeliner. Who is it for: Anyone who wants waterproof lashes; and anyone with sparse lashes who wants the look of a full lash line with thicker- and longer-looking lashes that reach their full potential. Why is it different: In the single step of applying your mascara, you get a primer, mascara, and eyeliner--all in one step! This lash innovation creates instant eyeliner definition without taking up extra eyelid space. The skinny wand also allows the conditioning serum to infuse a blend of unique ingredients--including proteins, biotin, collagen, olive, jojoba, avocado, and a peptide--to help give your lashes a dose of nourishment. And it's waterproof! How do I use it: Starting at the root of your lashes, hold the wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. From IT Cosmetics(R). Includes: read more