Who says that unicorns aren't real? Certainly not young fans fascinated with these beautiful, mythological creatures. This fabled horned horse has the power to put a huge smile on your kiddo's face with adorable pieces inspired by the colorful legend. In honor of National Unicorn Day on April 9, we've rounded up a collection of delightful picks from dreamy stuffed animals to sparkly clothing and accessories sure to spark imaginations. Check out this enchanting selection specifically designed to charm wide-eyed little ones who still believe in magic.
It's about that time: Ice, ice baby! There's a chill in the air, the winter months are upon us and ice skating rinks across the country are opening their gates. This, of course, keeps kids busy outside with friends while parents are bustling around buying holiday gifts, readying the house for guests and more. Ice skating is not only a great sport but also one of the best outdoor activities and winter weather pastimes for families. Whether your kid is a beginner or a star athlete, a boy or a girl, a figure skater or a hockey player, or just having fun with friends at the local frozen pond, here are the coolest ice skate styles from Amazon, Target, L.L. Bean and Urban Outfitters that any kid will covet.
Have a web-slinging superfan of the new Spider-Man: Into the Spider-Verse movie? Whether your pint-sized Peter Parker idolizes Miles Morales or Spideys from another dimension, we've weaved through a web of character merch to come up with the best picks for the biggest Marvel fans of all ages.
Advent calendars are special calendars used to count down the days until Christmas. Advent calendars for kids usually feature small candies, toys and other treats to help them get excited in anticipation of the holiday season. We've rounded up some of the best advent calendars for kids this year, from iconic children's brands like Play-Doh, Disney and LEGO.
Talk about a throwback! These classic toys truly stand the test of time while managing to still capture active minds and imaginations. Check out our roundup of retro toys that easily compete in today's digital age without all of the bells and whistles. Parents, get ready to revisit your childhood and reminisce about fun games and activities that not only never grow old but make you want to be a kid again. Check out some of our perennial favorites you can find at Walmart, Amazon and Target now.
Once all the holiday parties have died down and parents are back to work, the winter doldrums start to set in. Just because it's cold outside, that doesn't mean outdoor activities are out of the question. On the contrary, playing in the snow is one of the best ways to burn off (or chill out) all that pent-up energy. Plus, besides skating and sledding, there are all sorts of creative toys, games and even productive — snow chores, anyone? — things to do in the great, winter outdoors for kids and they're all available on Amazon now.
Moms work hard to empower their daughters with positive affirmations to teach them that girls are not only fun, fierce and fearless, but they can also achieve anything they strive for in the future. In celebration of Women's History Month and the March 8 release of Captain Marvel (starring Brie Larson as Carol Danvers, the most powerful character in the universe), we've rounded up a few of our favorite girl power gifts, including dynamic clothes, books and toys to give little superstars a power boost to shine and make the world a better place.
Whether it's the beach or pool, in your own backyard or on vacation, spending time in the water is what summer is all about. Of course, water safety is of the utmost importance at any age. While you might be tempted to skip the pool with your infant all together, there are several baby floats that make swimming with your baby a fun and safe activity. These floats were specifically made with baby in mind, but under no circumstances should you ever leave your child unsupervised while they're in the water. Baby floats come in all shapes and sizes—many even include a sun canopy for extra protection. We've rounded up our picks of the best baby floats for a happy and safe summer!