Joico Color Endure Violet Conditioner, 33.8 Ounce

You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out... for about one-to-three minutes. Because that's how long it takes for our perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads. for Highlighted high-lift blonde or gray hair that's faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.