Become your favorite DC Super Hero with this authentic Batman cowl. Batman's mask features iconic design and color with an elastic, adjustable band for all day hero play. Put it on and feel the power of The Dark Knight! Pair the cowl with other role-play items like the gauntlet and combat belt for total DC super power! With this authentic gear, you're ready to battle DC Super-Villains and save Gotham City!
You gotta catch 'em all! The highly anticipated live action film, Pokémon Detective Pikachu hits theaters on May 10th, and fans are already eager to get their hands on movie merchandise. But what keeps kids and parents so passionate about the famous Japanese characters? "The ever-expanding Pokémon franchise has been a beacon for kids and kids at heart since the original video games launched more than 20 years ago," says J.C. Smith, Senior Director of Consumer Marketing of The Pokémon Company International. "Since its introduction, the beloved animation series, the ever-popular Pokémon Trading Card Game, Pokémon GO and a wide variety of video games and apps have offered fans a variety of ways to engage with our iconic collection of Pokémon like Pikachu. With its family-friendly messages of sportsmanship, friendship and community, Pokémon is a brand that parents know and trust."
It is this reason that longtime gaming fans and new Pokémon lovers are buzzing about the soon-to-be-released feature film. "Pokémon is on the same level as Super Mario Bros. and Pac-Man," adds James Zahn, Toy Expert and Senior Editor of The Pop Insider. "It's never gone away, and it's constantly being reinvented to stay fresh and relevant. When Detective Pikachu was announced, there was a collective eyebrow raised at the prospect of Ryan Reynolds playing a version of the iconic yellow creature. When that first trailer hit, audiences could see exactly why he's perfect for the part. It's so absurd that it's genius. This will be a great chance for parents and kids to connect at the movies." And for those die-hard fans, we've rounded up the latest Pokémon launches and hot-sellers that will soon be flying off store shelves. We guarantee that super-sleuth Pikachu fans won't have to search hard to find these fun pieces!
You might be planning some fun family vacations or even day trips to the beach this summer, but nothing beats playing in your very own backyard. And while we're not knocking a good old hose for some water fun (hey, that's how we grew up!), we know kids these days expect a bit more. Slip N' Slides are a great way to get your kids playing outside and staying active. And these slides totally beat a trip to the water park—no long lines or entrance fees! So slather on the sunscreen and get to slippin' and slidin' with these eight great backyard Slip 'N Slides and parents, don't forget to partake in the fun!
How do you know if your tween or child is ready for her first bra? It depends — companies make training bras for girls ages 5 or 6 up to teenage sizes. All girls develop at different rates, and it's up to each girl and her family to decide when it's time to go first-bra shopping. Some good indicators that your girl has reached training bra age is that she's expressing interest in getting one. Beginning with lightly lined bras is an easy way to introduce girls to the basics of dressing as an adult, and it's OK to let her practice (or "train") even if she isn't quite ready for the real thing. Even if your girl hasn't let you know she's in the market for a bra, it might be time to buy her first bra if she's noticeably developing, experiencing pain from lack of support or starting to be active in sports. We've rounded up great training bras for tweens, from sports bras to bralettes, from retailers like Walmart, Target, Justice and Yellowberry.
Have a web-slinging superfan of the new Spider-Man: Into the Spider-Verse movie? Whether your pint-sized Peter Parker idolizes Miles Morales or Spideys from another dimension, we've weaved through a web of character merch to come up with the best picks for the biggest Marvel fans of all ages.
Once all the holiday parties have died down and parents are back to work, the winter doldrums start to set in. Just because it's cold outside, that doesn't mean outdoor activities are out of the question. On the contrary, playing in the snow is one of the best ways to burn off (or chill out) all that pent-up energy. Plus, besides skating and sledding, there are all sorts of creative toys, games and even productive — snow chores, anyone? — things to do in the great, winter outdoors for kids and they're all available on Amazon now.
Think picking the perfect LEGO collection for your creative kid is simply a snap? With so many collectible sets available in stores, it can be challenging to select the right one. We've rounded up the best new 2019 kits launching just in time for the February release of The LEGO Movie 2: The Second Part. From colorful Duplo sets for baby to cool construction kits and LEGO Technic sets for bigger builders, check out these entertaining LEGO sets guaranteed to engage active imaginations of boys and girls of all ages with hours of constructive play — even Mom and Dad can get into the action!
If your little dreamer has a big imagination, these delightful new toys from Fisher-Price are destined to be a huge hit. Designed to entertain tiny tots while teaching and developing motor skills, these learning toys and playsets are perfect for encouraging hours of entertaining pretend play for budding builders, doctors and future superstars.
With so many epic snowball fights and fun sledding good times ahead this winter, it's a must to have the warmest gear for outdoor wintertime play. We've rounded up the coolest clothes and accessories that boys and girls of all ages will want to wear (without complaints) to keep them warm and protected from this season's bitter chill.
Baby accessorizing is nothing new, especially headwear. Little ones are known to lose heat through their heads, so a little coverage over that fuzzy head is key in their early months—then make it fashion! These days, celebrity mommies and mommy bloggers everywhere take to Instagram daily to show off how they're dressing up their little ones, and we can't help but swoon. One style, in particular, has been taking baby fashion by a storm: Headwraps and top knots.
This sweet look is a chic upgrade from your average beanie or little hat. It can be spotted on the babies of a lot of celebrity moms from Hilary Duff to Kate Hudson and Khloe Kardashian. If your infant is always on the move, the turban and top knots are designed to stay put, unlike some other hats and accessories that spend more time on the floor than on your baby's noggin. The wraps are easy to slide on, too—yes, even on a very squirmy babe. We've hand-picked our favorite turbans, top knots and headwraps from Amazon, Etsy and more so your stylish baby can don some flair, without sacrificing comfort.
From pilot to presidential candidate, paleontologist to pizza chef, there's simply nothing that Barbie can't do! She has the dreamiest house, the coolest convertible, and of course a wardrobe to die for. It's no wonder the iconic doll remains so popular with kids today. With over 200 careers under her fashionable belt, Barbie continues to inspire young fans. Marking Barbie's 60th birthday, we've rounded up 15 of our favorite Barbie dolls and playsets from Amazon, Walmart and Target to pique your child's interest and imagination, providing hours of play while inspiring your tiny dreamer to reach for the stars.