You gotta catch 'em all! The highly anticipated live action film, Pokémon Detective Pikachu hits theaters on May 10th, and fans are already eager to get their hands on movie merchandise. But what keeps kids and parents so passionate about the famous Japanese characters? "The ever-expanding Pokémon franchise has been a beacon for kids and kids at heart since the original video games launched more than 20 years ago," says J.C. Smith, Senior Director of Consumer Marketing of The Pokémon Company International. "Since its introduction, the beloved animation series, the ever-popular Pokémon Trading Card Game, Pokémon GO and a wide variety of video games and apps have offered fans a variety of ways to engage with our iconic collection of Pokémon like Pikachu. With its family-friendly messages of sportsmanship, friendship and community, Pokémon is a brand that parents know and trust."
It is this reason that longtime gaming fans and new Pokémon lovers are buzzing about the soon-to-be-released feature film. "Pokémon is on the same level as Super Mario Bros. and Pac-Man," adds James Zahn, Toy Expert and Senior Editor of The Pop Insider. "It's never gone away, and it's constantly being reinvented to stay fresh and relevant. When Detective Pikachu was announced, there was a collective eyebrow raised at the prospect of Ryan Reynolds playing a version of the iconic yellow creature. When that first trailer hit, audiences could see exactly why he's perfect for the part. It's so absurd that it's genius. This will be a great chance for parents and kids to connect at the movies." And for those die-hard fans, we've rounded up the latest Pokémon launches and hot-sellers that will soon be flying off store shelves. We guarantee that super-sleuth Pikachu fans won't have to search hard to find these fun pieces!
How do you know if your tween or child is ready for her first bra? It depends — companies make training bras for girls ages 5 or 6 up to teenage sizes. All girls develop at different rates, and it's up to each girl and her family to decide when it's time to go first-bra shopping. Some good indicators that your girl has reached training bra age is that she's expressing interest in getting one. Beginning with lightly lined bras is an easy way to introduce girls to the basics of dressing as an adult, and it's OK to let her practice (or "train") even if she isn't quite ready for the real thing. Even if your girl hasn't let you know she's in the market for a bra, it might be time to buy her first bra if she's noticeably developing, experiencing pain from lack of support or starting to be active in sports. We've rounded up great training bras for tweens, from sports bras to bralettes, from retailers like Walmart, Target, Justice and Yellowberry.
If you're on the hunt for the perfect ugly Christmas sweater for kids, have we got a gift for you! From dinosaurs to reindeers to the beloved Grinch, we've rounded up the weirdest, funniest holiday sweaters for babies, toddlers and big kids. Shop some of our favorite ugly finds for your little cutie below.
There's nothing more fun for kids than a long day at the beach or pool. If you're on the hunt for the best swimsuit for kids, we have you covered with these stylish options. From rashguards for babies to swim trunks for toddlers to two-pieces for teen girls, we have you covered. Check out the cutest swimsuits for little kids and the coolest options for teens and pre-teens from Gap, Target, Old Navy and more.
Being an on-the-go parent doesn't mean you have to give up style for comfort, especially when it comes to footwear. Instead of relying on one pair of sneakers that may or may not get you through the day, treat yourself to something fabulous yet comfortable. From popular brands and stores like Toms, Allbirds, Crocs, and Nordstom comes our list of the most comfortable shoes for standing all day.
This year marks the Chinese Lunar New Year of the Pig, which symbolizes luck and good fortune. Babies born under this serendipitous sign are characterized as having energetic and enthusiastic personalities, which is why we are super excited about our roundup of prosperous and precious pig-themed presents. From plush piglets, clothing, books and slippers we think these gift ideas will have your little ones going hog wild all year round.
Picking the best pacifier for newborns can be a tough choice.There are pacifier pros and cons, so it's important to find one that meets current safety standards — durable, easy-to-clean material, one-piece pacifier design to prevent parts from coming dislodged and a shape that promotes healthy mouth development. We found the best pacifiers brands on the market right now from the likes of Philips Avent, Munchkin, Dr. Brown's and more.
Have an L.O.L. Surprise! superfan in your life? We bet you do! The tiny big-eyed dolls have become one of the hottest toys of the holiday season. In fact, the range of merchandise featuring the mini figures goes far beyond the basic ball. From the new L.O.L. Surprise! Big Surprise set to L.O.L. Surprise! Pets to sparkly accessories and trendy fashions, we've uncovered the coolest items any L.O.L.-loving kid will totally flip for. Many of our picks are available from favorite retailers like Amazon, Walmart and Target — but you better act quick because these toys are flying off the shelves. It's no mystery who will win Christmas this year by wrapping up these fun surprises for the kiddos!
Refresh your children's wardrobe by shopping at these stylish, yet affordable, kid clothing brands that your little one will actually love.
Does wearing a matching family pajama set for the holidays just sound like something your home crew would so do? Whether it's for the holiday card, the grandparents or Instagram, this is a Christmas trend the whole clan can get behind — and then get into bed! While some families have been wearing their comfy group onesies since Halloween (think: superhero pajama sets or a family of dreamy dragons), others are just getting into the flannel pajamas mode now. We've scoured through all the family pajama set reviews out there on every site from Target to Amazon to Nordstrom and can say with confidence that these cozy Disney, Harry Potter, Rudolph and Christmas-themed sets are, well, the cat's pajamas. Shop this cozy sleepwear now.