You gotta catch 'em all! The highly anticipated live action film, Pokémon Detective Pikachu hits theaters on May 10th, and fans are already eager to get their hands on movie merchandise. But what keeps kids and parents so passionate about the famous Japanese characters? "The ever-expanding Pokémon franchise has been a beacon for kids and kids at heart since the original video games launched more than 20 years ago," says J.C. Smith, Senior Director of Consumer Marketing of The Pokémon Company International. "Since its introduction, the beloved animation series, the ever-popular Pokémon Trading Card Game, Pokémon GO and a wide variety of video games and apps have offered fans a variety of ways to engage with our iconic collection of Pokémon like Pikachu. With its family-friendly messages of sportsmanship, friendship and community, Pokémon is a brand that parents know and trust."
It is this reason that longtime gaming fans and new Pokémon lovers are buzzing about the soon-to-be-released feature film. "Pokémon is on the same level as Super Mario Bros. and Pac-Man," adds James Zahn, Toy Expert and Senior Editor of The Pop Insider. "It's never gone away, and it's constantly being reinvented to stay fresh and relevant. When Detective Pikachu was announced, there was a collective eyebrow raised at the prospect of Ryan Reynolds playing a version of the iconic yellow creature. When that first trailer hit, audiences could see exactly why he's perfect for the part. It's so absurd that it's genius. This will be a great chance for parents and kids to connect at the movies." And for those die-hard fans, we've rounded up the latest Pokémon launches and hot-sellers that will soon be flying off store shelves. We guarantee that super-sleuth Pikachu fans won't have to search hard to find these fun pieces!
Step into spring by outfitting your tiny tot in one of these stylish, comfortable and durable spring jackets. From waterproof toddler jackets to trendy denim jackets for kids, here are some of our favorite spring jackets for toddlers from retailers you love like Carter's, Nordstrom, Gap and Old Navy.
It's never too early to teach your little one to be a good sport on and off the field, and these adorable athletic toys train children to understand basic game rules while encouraging exercise. No doubt, your kid will get a kick out of these fun indoor and outdoor activities. With soccer, softball, baseball, basketball, bowling and so much more, there's something for every future all-star in this round-up. Your kiddo can develop motor skills and sportsmanship while making some smooth moves. Get ready to have a ball with these fun picks!
Have an L.O.L. Surprise! superfan in your life? We bet you do! The tiny big-eyed dolls have become one of the hottest toys of the holiday season. In fact, the range of merchandise featuring the mini figures goes far beyond the basic ball. From the new L.O.L. Surprise! Big Surprise set to L.O.L. Surprise! Pets to sparkly accessories and trendy fashions, we've uncovered the coolest items any L.O.L.-loving kid will totally flip for. Many of our picks are available from favorite retailers like Amazon, Walmart and Target — but you better act quick because these toys are flying off the shelves. It's no mystery who will win Christmas this year by wrapping up these fun surprises for the kiddos!
There are times when we don't want glitter or ruffles or confusing designs splattered all over our kids' clothes. That's why we love Primary. Their clothes are basic and simple and can be worn over and over again. Another reason we love Primary? They're also making Halloween easy by inspiring parents to take matters into their own hands to create clever and adorable DIY Halloween costumes without having to pick up a needle and thread. Best of all, the costumes can have a second life—the hoodie your little guy wore for his dragon costume can be the same hoodie he wears to school the following week — minus the scales, of course. Scroll to see our favorite Primary DIY costume picks, along with details on how to make them and where to buy the essential pieces.
Pregnancy is a tough time to feel both stylish and comfortable, but the recent trend of athleisure wear has made it so much easier. You can still feel put-together in comfortable, breathable clothing items like maternity leggings, tank tops, sweatshirts, joggers and more without sacrificing an ounce of style. Check out these trendy athleisure options for pregnant women.
How do you know if your tween or child is ready for her first bra? It depends — companies make training bras for girls ages 5 or 6 up to teenage sizes. All girls develop at different rates, and it's up to each girl and her family to decide when it's time to go first-bra shopping. Some good indicators that your girl has reached training bra age is that she's expressing interest in getting one. Beginning with lightly lined bras is an easy way to introduce girls to the basics of dressing as an adult, and it's OK to let her practice (or "train") even if she isn't quite ready for the real thing. Even if your girl hasn't let you know she's in the market for a bra, it might be time to buy her first bra if she's noticeably developing, experiencing pain from lack of support or starting to be active in sports. We've rounded up great training bras for tweens, from sports bras to bralettes, from retailers like Walmart, Target, Justice and Yellowberry.
Target was a go-to for the trendiest Christmas toys last year, and you can expect even more of the same great Black Friday deals and Cyber Monday sales on kids' favorite brands in 2018. From Air Hogs to Peppa Pig and PAW Patrol playsets, it won't be hard to fulfill your child's wish list with a shopping trip to Target. Last year, Nintendo and LEGO were favorite toymakers for Target shoppers, and this year the virtual toy chest is loaded with options from Baby Alive, KumiKreator, Crate Creatures and more. Have a look through our favorite Christmas toys from Target below.
With so many epic snowball fights and fun sledding good times ahead this winter, it's a must to have the warmest gear for outdoor wintertime play. We've rounded up the coolest clothes and accessories that boys and girls of all ages will want to wear (without complaints) to keep them warm and protected from this season's bitter chill.
Baby accessorizing is nothing new, especially headwear. Little ones are known to lose heat through their heads, so a little coverage over that fuzzy head is key in their early months—then make it fashion! These days, celebrity mommies and mommy bloggers everywhere take to Instagram daily to show off how they're dressing up their little ones, and we can't help but swoon. One style, in particular, has been taking baby fashion by a storm: Headwraps and top knots.
This sweet look is a chic upgrade from your average beanie or little hat. It can be spotted on the babies of a lot of celebrity moms from Hilary Duff to Kate Hudson and Khloe Kardashian. If your infant is always on the move, the turban and top knots are designed to stay put, unlike some other hats and accessories that spend more time on the floor than on your baby's noggin. The wraps are easy to slide on, too—yes, even on a very squirmy babe. We've hand-picked our favorite turbans, top knots and headwraps from Amazon, Etsy and more so your stylish baby can don some flair, without sacrificing comfort.