Striped shirt

Buying baby gear can be daunting, and while you know you should probably splurge on strollers and car seats, shelling out all those precious pennies still hurts. But help is here: Amazon is running a baby gear sale through the end of February. If you act fast, you can score up to 20% off must-buys for baby, at prices that won't break the bank. From sleep soothers (the unsung sleep heroes) to a cross-country stroller, here are the Amazon baby gear picks we're adding to our carts.

Spending time in the water with your little one is a great way to celebrate warm weather—but hitting the pools, beaches and splash pads with babies and toddlers who are still in diapers can feel like a hassle. Preparing ahead of time with the most durable and comfortable swim diapers can make your day at the beach a breeze. We've rounded up the best disposable and reusable swim diapers with leak-proof construction you can count on and adorable styles and patterns that are sure to make a splash.

If you're hitting the road — or rails or sky — anytime soon, you probably want to stock up on some great travel clothing essentials for your kids. Finding seasonal travel clothing that's comfy for your journey and cool for your activities is easier than you think. Check out this round up of awesome spring and summer travel clothing for kids from retailers like Old Navy, Nordstrom, Target, Amazon and more.

As a first-time parent, you are trying to figure out the best products that make life with baby easier to manage. After all, your life was just turned upside down and all the things you used to rely on before, just won't cut it now with this little person in your life, in fact you will need a whole new set of "stuff" just for the baby. You'll be super sleep-deprived and have lost count of how many diapers you've changed in 24 hours. Being a new parent isn't going to be easy, so anything that will help you along your parenting journey is definitely worth checking out. Babies need a lot of stuff and finding the right stuff can make all the difference from day to day. From finding the perfect temperature for baby's bath to getting rid of nasty boogers (in a way you probably never imaged), these products are multi-purpose and life-changing!

Dressing after baby can be a difficult task. While your maternity clothes may not fit anymore, there's a chance you're not ready for your pre-baby clothes—and that's totally normal! Losing the baby weight healthily takes time, and it can take a while for the uterus to shrink back to its normal size. For the in-between period, finding great postpartum clothes can make all of the difference. For a range of clothes that are flattering, supportive and stretchy enough to accommodate your post-baby body, check out these stylish options.

There's nothing more fun for kids than a long day at the beach or pool. If you're on the hunt for the best swimsuit for kids, we have you covered with these stylish options. From rashguards for babies to swim trunks for toddlers to two-pieces for teen girls, we have you covered. Check out the cutest swimsuits for little kids and the coolest options for teens and pre-teens from Gap, Target, Old Navy and more.