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Target was a go-to for the trendiest Christmas toys last year, and you can expect even more of the same great Black Friday deals and Cyber Monday sales on kids' favorite brands in 2018. From Air Hogs to Peppa Pig and PAW Patrol playsets, it won't be hard to fulfill your child's wish list with a shopping trip to Target. Last year, Nintendo and LEGO were favorite toymakers for Target shoppers, and this year the virtual toy chest is loaded with options from Baby Alive, KumiKreator, Crate Creatures and more. Have a look through our favorite Christmas toys from Target below.
If you're hitting the road — or rails or sky — anytime soon, you probably want to stock up on some great travel clothing essentials for your kids. Finding seasonal travel clothing that's comfy for your journey and cool for your activities is easier than you think. Check out this round up of awesome spring and summer travel clothing for kids from retailers like Old Navy, Nordstrom, Target, Amazon and more.
You gotta catch 'em all! The highly anticipated live action film, Pokémon Detective Pikachu hits theaters on May 10th, and fans are already eager to get their hands on movie merchandise. But what keeps kids and parents so passionate about the famous Japanese characters? "The ever-expanding Pokémon franchise has been a beacon for kids and kids at heart since the original video games launched more than 20 years ago," says J.C. Smith, Senior Director of Consumer Marketing of The Pokémon Company International. "Since its introduction, the beloved animation series, the ever-popular Pokémon Trading Card Game, Pokémon GO and a wide variety of video games and apps have offered fans a variety of ways to engage with our iconic collection of Pokémon like Pikachu. With its family-friendly messages of sportsmanship, friendship and community, Pokémon is a brand that parents know and trust."
It is this reason that longtime gaming fans and new Pokémon lovers are buzzing about the soon-to-be-released feature film. "Pokémon is on the same level as Super Mario Bros. and Pac-Man," adds James Zahn, Toy Expert and Senior Editor of The Pop Insider. "It's never gone away, and it's constantly being reinvented to stay fresh and relevant. When Detective Pikachu was announced, there was a collective eyebrow raised at the prospect of Ryan Reynolds playing a version of the iconic yellow creature. When that first trailer hit, audiences could see exactly why he's perfect for the part. It's so absurd that it's genius. This will be a great chance for parents and kids to connect at the movies." And for those die-hard fans, we've rounded up the latest Pokémon launches and hot-sellers that will soon be flying off store shelves. We guarantee that super-sleuth Pikachu fans won't have to search hard to find these fun pieces!
Yes, you are seeing double, and there's no need to wonder who wore it best as mom and her mini-me look equally impressive in these matching dresses, tops and shoes. Mommy and Me outfits are the perfect warm-weather wardrobe pick for summer (not to mention some pretty cool Insta posts!). "Marlowe and I love twinning," says actress and lifestyle blogger Eva Amurri Martino who designed a Mommy and Me collection with her 4-year-old daughter for Masala Baby. "It's such a cute gift for the Mama with a precious little mini in her life!" Check out our favorite finds for you and your lovely, little lady.
What parent isn't totally on board with finding the perfect train set to support their baby and big kid in building a love of locomotives, steam engines and freight cars? If your cute little conductor is driven by spending hours constructing and running rail cars while stimulating their imagination and improving cognitive skills, then we have the inside track on the best trains to entertain budding engineers of all ages. From stacking trains for toddlers to battery operated, electric and magnetic engines for more mature railroad enthusiasts (with many compatible tracks that can be expanded as your little one grows), there's something fun for every young train fan.
The fur is flying again this holiday season! Pomsies, the fluffy interactive toys that were a huge hit last year, are once again topping the lists of the best Christmas toys for kids in 2018 and selling out fast. Pomsies—as most parents already know—are petite, supercute fluff balls that wrap around kids' wrists, hair, clothing or backpacks, and have eyes that light up and change color, depending on their mood. The collection of in-demand virtual pets (move over, Fingerlings!) is mostly made up of kitties such as Pomsies Sherbert, but the pom-pom pack also includes Pomsies unicorn Luna, Pomsies dragon Zoey and Pomsies koala Sydney. Both Amazon and Walmart currently have Pomsies in stock, but they're going quickly (so maybe don't wait for those Black Friday or Cyber Monday deals). Here are some of the most popular Pomsies to shop right now, plus where to buy them.
Shhh...baby is asleep! Sound and white noise machines are a must-have for little ones and light sleepers. They're an excellent tool to help develop sleeping routines and provide soothing sounds while blocking loud noises to quietly calm your child. Backed by pediatricians and certified sleep specialists, the benefit of introducing a sound machine early on to your infant is to create a, "womb-like white noise that actually activates a calming reflex in the baby, which helps promote sleep," says Dr. Harvey Karp, founder of Happiest Baby and creator of the SNOO Smart Sleeper. "It also reduces waking from outside distractions like noises and lights and internal disturbances like gas and mild hunger."
When shopping for the best machine, parents should be on the lookout for a unit that blocks disturbing sounds, especially during naptime. "Sound machines help drown out the noise we can't control, this is especially important during the daytime when most outside noises occur (i.e. cars driving by, dogs barking etc)," observes Certified Child Sleep Consultant Susete Pinto. However, doctors and sleep professionals caution against keeping a loud sound machine near your sleeping baby. Always maintain the noise levels at 50 A-weighted decibels while never keeping the device too close to the crib. "I generally recommend a noise level similar to what a hair dryer or vacuum might produce," say Dr. Karp.
Sweet as a lullaby and the best method for blocking out boisterous household and outdoor noises, our top picks of sound machines will work to calm even the most restless little sleepers. Get ready to make some noise! Wait, on second thought, let's sound off on comforting white noises to soothe your sweet babe.
This year marks the Chinese Lunar New Year of the Pig, which symbolizes luck and good fortune. Babies born under this serendipitous sign are characterized as having energetic and enthusiastic personalities, which is why we are super excited about our roundup of prosperous and precious pig-themed presents. From plush piglets, clothing, books and slippers we think these gift ideas will have your little ones going hog wild all year round.
Who says that unicorns aren't real? Certainly not young fans fascinated with these beautiful, mythological creatures. This fabled horned horse has the power to put a huge smile on your kiddo's face with adorable pieces inspired by the colorful legend. In honor of National Unicorn Day on April 9, we've rounded up a collection of delightful picks from dreamy stuffed animals to sparkly clothing and accessories sure to spark imaginations. Check out this enchanting selection specifically designed to charm wide-eyed little ones who still believe in magic.
