Urban Decay Priming

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Urban Decay
$22.00

Urban Decay found a way to make its Eyeshadow Primer Potion even better and, with revamped packaging that includes an applicator, ...it looks better, too, and applies with more versatility. Based on customer feedback, Urban Decay also reworked Sin (a shimmer shade), making it more sheer and changed the name to Minor Sin. The paraben-free formula still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Pro tips: Smooth on just a touch of primer before your eyeshadow for 24 hours of wear and no creasing. Style Name: Urban Decay Minor Sin Eyeshadow Primer Potion. Style Number: 1102562. Available in stores. read more

Urban Decay
$22.00

Urban Decay found a way to make its Eyeshadow Primer Potion even better and, with revamped packaging that includes an applicator, ...it looks better, too, and applies with more versatility. Eden, a nude matte shade, glides on smoothly and offers full coverage, giving you a gorgeously subtle look when worn alone while hiding all redness. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Pro tips: Smooth on just a touch of primer before your eyeshadow for 24 hours of wear and no creasing. Style Name: Urban Decay Eden Eyeshadow Primer Potion. Style Number: 1102540. Available in stores. read more

Urban Decay
$24.00

Urban Decay made its legendary Anti-Aging Eyeshadow Primer Potion even better, with revamped packaging that includes an applicator.... The primer looks more gorgeous and applies with more versatility while packing the same powers as the original-anti-aging benefits, all-day crease-free shadow, vibrant color and a smooth application. The revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. The special formula also measurably improves the signs of aging over time. Optical blurring pigments diffuse light to blur flaws while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity. The shade is similar to the brand's Original Eyeshadow Primer potion, which dries down invisibly but with a tiny bit of sheer pigment to even out and color-correct the skin. Research results: In an 8-week clinical study:- 100% of participants had a measurable improvement in the appearance of fine lines- 100% had measurably brighter skin- 97% had a measurable improvement in radiance and clarity. Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Style Name: Urban Decay Anti-Aging Eyeshadow Primer Potion. Style Number: 1102521. Available in stores. read more

Urban Decay
$12.00

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formu...lation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly. Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Style Name: Urban Decay Original Eyeshadow Primer Potion (0.16 Oz.). Style Number: 1102543 1. Available in stores. read more

Urban Decay
$22.00

Take your mascara to the next level with Subversion Lash Primer by Urban Decay, a whipped, creamy formula that conditions and prim...es for perfect mascara application. It works by adding weight to your lashes, giving your mascara something to grab on to. The brush coats lashes from root to tip, making them amazingly thicker, longer and stronger, dramatically building better-looking lashes. It contains protective panthenol and conditioning vitamin E.Pro tips: Prep with the primer then apply mascara. Style Name: Urban Decay Subversion Lash Primer. Style Number: 887787. Available in stores. read more

Urban Decay
$18.00

Urban Decay's creamy, long-lasting, thick-barreled Ultimate Ozone Multipurpose Primer Pencil does it all-holds lip color in place,... prevents feathering, corrects mistakes and fills in fine lines. Pro tips: For amazing lip color application, outline your lips with Ultimate Ozone to prevent feathering then swipe it across your lips to grab onto your lip color and help it last. Follow with your lipstick or a gloss. Finish by cleaning up the edges with Ultimate Ozone so the lines are sharp and perfect. To fill in lines or clean up makeup mess-ups (like mascara that has missed the mark), just swipe on Ultimate Ozone. Style Name: Urban Decay Ultimate Ozone Multipurpose Primer Pencil. Style Number: 1109696. Available in stores. read more

Urban Decay
$34.00

What it is: A color-correcting formula that features encapsulated pigments that actually adjust to your skin tone, creating the pe...rfect soft-focus effect so flaws seem to disappear and makes your makeup last all day. What it does: Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you'll be hooked! Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump-so it's easy to get out every last bit of product. Research results: In a clinical study of 31 people immediately after use:- 100% had a noticeable soft-focus effect- 100% had a reduction in pore visibility- 100% had more even-toned skin- 100% had smoother-looking skinHow to use: Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you're done. Self-Adjusting Complexion Primer perfects and smoothes so well, you'll be tempted to wear it alone! Style Name: Urban Decay Self-Adjusting Complexion Primer. Style Number: 5326394. Available in stores. read more

Urban Decay
$34.00

What it is: Banish oil and make your makeup stay put with De-Slick Complexion Primer, a lightweight, oil-absorbing primer to not o...nly control shine, but also help makeup go on better and last all day. What it does: De-Slick Complexion Primer keeps oil in check even in the most extreme conditions, like when you're under hot studio lights or in the muggy heat of a New York City summer. Mattify and smooth skin while minimizing the appearance of pores. The sheer nude formula dries down invisibly, so it's great for midday touch-ups on top of makeup too! It contains a high-tech, mattifying blend of veegum (a natural clay derivative) and silica (which can absorb up to three times its weight in oil!). The result? Beautifully perfected, shine-free skin and tighter pores. De-Slick also contains conditioning ingredients like aloe vera. Inspired by UD's discontinued cult-favorite De-Slick in a Tube, this shine-fighting primer really gets the job done. Research result: In a clinical study of 30 people directly after use:- 100% had a reduction in shine- 100% had a reduction in pore visibility- 100% had smoother-looking skin- 100% had more even-toned skinHow to use: Apply a little De-Slick where you tend to get shiny. A little goes a long way. Press (don't rub) a small amount onto skin before foundation or powder, focusing on oily areas. For midday touch-ups, simply dab a little De-Slick on oily areas for that just-applied look; the lightweight formula never disturbs foundation or powder. Style Name: Urban Decay De-Slick Complexion Primer. Style Number: 5326418. Available in stores. read more

Urban Decay
$34.00

What it is: Instantly blur flaws and smooth out your skin with Optical Illusion Complexion Primer by Urban Decay, a primer that re...duces fine lines and makes pores seem to vanish-for a gorgeous, porcelain-like texture-and ensures your makeup not only goes on better, but also lasts longer. Who it's for: All skin types. What it does: This velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup, but dries down to a translucent, matte finish. Like the name suggests, Optical Illusion creates an optical veil of scattered light, giving skin a soft-focus effect. The result is a beautiful, airbrushed finish. UD's cushy formula provides just enough glide to fill in lines for a smoothed-out complexion, and dries down to the perfect powdery finish. It contains optical blurring pigments for beautifully perfected skin. A luxurious blend of argan, rosehip and meadowfoam seed oils provides moisturizing and antioxidant benefits while vitamin E conditions. Optical Illusion Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. UD even equipped the bottle with an airless pump-so it's easy to get out every last bit of product. Research results: In a clinical study of 30 people immediately after use:- 90% had a reduction in pore visibility- 90% had smoother-looking skin- 93% had more even-toned skin- 81% had a visible reduction in fine lines and blemishesHow to use: Apply all over skin before foundation or powder. Style Name: Urban Decay Optical Illusion Complexion Primer. Style Number: 5326436. Available in stores. read more

Urban Decay
$34.00

What it is: A completely clear sunscreen that feels amazing, won't interfere with your makeup and smoothes your complexion for bet...ter application. What it does: Urban Defense Complexion Primer by Urban Decay will put an end to your search for a sunscreen that you'll actually want to put on. Those with oily skin will be blown away-finally, sun protection that doesn't feel like a mask! Tired of searching for a sunscreen that would protect her skin without leaving any stickiness or white cast, Wende Zomnir decided to create her own. Like a force field, this crystal-clear primer feels like nothing you've ever tried and protects your skin from whatever the day throws at you. SPF 30 guards against the sun, and UD's invisible-on-the-skin formula doesn't leave a trace. Urban Defense not only protects, but also primes and smoothes skin as it minimizes the look of pores-so makeup applies better and lasts all day. This hydrating gel formula contains conditioning ingredients like sesame seed extract, tomato fruit extract, squalane and bisabolol (derived from the Brazilian candeia tree).Research results: In a clinical study of 31 people immediately after use:- 96% had a reduction in pore visibility- 100% had smoother-looking skin- 100% had more even-toned skinHow to use: To use, apply a liberal amount all over your face before foundation or powder. Planning to be out in the sun for a long time? Because the formula is clear, you can also reapply throughout the day as needed. Style Name: Urban Decay Urban Defense Complexion Primer Broad Spectrum Spf 30. Style Number: 5326395. Available in stores. read more

Urban Decay
$20.00

What it is: Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Potion in Fix, a limited-edition ...beige matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women. What it does: For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. How to use: Squeeze the Potion directly from the tube or use the flocked wand applicator. Style Name: Urban Decay Fix Eyeshadow Primer Potion (Limited Edition). Style Number: 5364079. Available in stores. read more

Urban Decay
$15.00

What it is: Instantly blur flaws and smooth out your skin with Optical Illusion Complexion Primer by Urban Decay, a primer that re...duces fine lines and makes pores seem to vanish-for a gorgeous, porcelain-like texture-and ensures your makeup not only goes on better, but also lasts longer. Who it's for: All skin types. What it does: This velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup, but dries down to a translucent, matte finish. Like the name suggests, Optical Illusion creates an optical veil of scattered light, giving skin a soft-focus effect. The result is a beautiful, airbrushed finish. UD's cushy formula provides just enough glide to fill in lines for a smoothed-out complexion, and dries down to the perfect powdery finish. It contains optical blurring pigments for beautifully perfected skin. A luxurious blend of argan, rosehip and meadowfoam seed oils provides moisturizing and antioxidant benefits while vitamin E conditions. Optical Illusion Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. UD even equipped the bottle with an airless pump-so it's easy to get out every last bit of product. Research results: In a clinical study of 30 people immediately after use:- 90% had a reduction in pore visibility- 90% had smoother-looking skin- 93% had more even-toned skin- 81% had a visible reduction in fine lines and blemishesHow to use: Apply all over skin before foundation or powder. Style Name: Urban Decay Optical Illusion Complexion Primer. Style Number: 5326436. Available in stores. read more

Urban Decay
$33.00

A long-lasting eyeshadow baseFeatures a lightweight creamy texture that blends well with skinEnsures more vibrant crease-free colo...r that lasts for 24 hoursPackaged in an easy-to-squeeze tube read more

Urban Decay
$33.23

A long-lasting eyeshadow baseFeatures a lightweight creamy texture that blends well with skinEnsures more vibrant crease-free colo...r that lasts for 24 hoursPackaged in an easy-to-squeeze tube read more

Urban Decay
$29.99

What it is:A 24-hour wear, creamy eyeshadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-fre...e.What it does:Intensify eyeshadows and support antiaging around the eye area with this Primer Potion. This primer lets... read more

Urban Decay
$50.95

What it is: A 24-hour wear, creamy eye shadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-f...ree. What it does: Intensify eye shadows and support antiaging around the eye area with this Primer Potion. This primer... read more

Urban Decay
$18.00

Avert your most dreaded beauty disasters with Urban Decay's Ultimate Ozone Multipurpose Primer Pencil, the double-stick tape of th...e beauty world. This clear, Thick-barreled undercover wonder does it all. Hold lip color in place. Prevent feathering.... read more

Urban Decay
$22.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age... read more

Urban Decay
$22.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age... read more

Urban Decay
$24.00

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includ...es an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free... read more

Urban Decay
$34.00

Ready for your most perfected-looking skin? Instantly blur flaws and smooth out your skin with Optical Illusion Complexion Primer ...by Urban Decay. This primer reduces fine lines and makes pores seem to vanish for a gorgeous, porcelain-like texture.... read more

Urban Decay
$34.00

Banish oil and make your makeup stay put with De-Slick Complexion Primer. Urban Decay designed this lightweight, oil-absorbing pri...mer to not only control shine, but also help makeup go on better and last all day. De-Slick Complexion Primer keeps oil in... read more

Urban Decay
$34.00

Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay's Self-Adjusting Complexion Primer. This... color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion... read more

Urban Decay
$34.00

It Does exist...a completely clear sunscreen that feels amazing, won't interfere with your makeup and smoothes your complexion for... better application. Urban Defense Complexion Primer by Urban Decay will put an end to your search for a sunscreen that... read more

Urban Decay
$22.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age... read more

Urban Decay
$22.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age... read more

Urban Decay
$22.00

Ready to take your mascara to the next level? Like foreplay for your lashes, this whipped, creamy lash primer from Urban Decay con...ditions and primes for the perfect mascara application. Once you experience how much more smoothly your mascara glides on,... read more

Urban Decay
$13.00

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includ...es an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free... read more

Urban Decay
$12.00

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includ...es an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free... read more

Urban Decay
$15.00

Instantly blur flaws and smooth out your skin with Urban Decay's Optical Illusion Complexion Primer. This primer reduces fine line...s and makes pores seem to vanish for a gorgeous, porcelain-like texture. Makeup goes on better and lasts longer. This... read more

Urban Decay
$22.00

Urban Decay Subversion Lash Primer. Ready to take your mascara to the next level? Like foreplay for your lashes, this whipped, cre...amy lash primer from Urban Decay conditions and primes for the perfect mascara application. Once you experience how much more smoothly your mascara glides on, you wont be able to live without it! How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip to make them amazingly thicker, longer and stronger. Subversion builds dramatically better-looking lashes faster than you can crack open a tube of lash glue. Don’t be surprised if people ask if you’re wearing falsies (not that there’s anything wrong with that). This light, creamy formula feels extremely conditioning like a mask for your lashes! And it’s no wonder. Subversion contains protective panthenol and conditioning vitamin E. It’s also paraben- and fragrance-free. But wait until you see the big brush! Most primer brushes are spindly and can’t get around every lash. But not this one, it’s like a killer mascara brush! Tip: Prep your lashes with Subversion Lash Primer, then apply Perversion Mascara. read more

Urban Decay
$12.00

Urban Decay Eyeshadow Primer Potion Travel-Size. It didn’t seem like Eyeshadow Primer Potion could get any better, but Urban Decay... found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you’ve tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skins surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want. The lineup includes: • Original, a shade that blends beautifully on all skin tones and dries invisibly. • Eden, a nude matte shade, offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). • Minor Sin, a champagne shimmer, is a sheerer version of Sin that UD reworked based on customer feedback. • Enigma is a LIMITED-EDITION neutral matte shade; 100% of your purchase price funds The Ultraviolet Edge, Urban Decays global initiative to empower women. • Anti-Aging (a nude shade) measurably improves the signs of aging. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. UD even offers Original and Anti-Aging in a travel-size tube, making it easy to apply long-lasting, crease-free eyeshadow on the go. Every shade of Eyeshadow Primer Potion now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. Shade descriptions: Original: nude Eden: nude matte Minor Sin: champagne shimmer Enigma: neutral matte Anti-Aging: nude (color-correcting + optical blurring) read more

Urban Decay
$34.00

Urban Decay Optical Illusion Complexion Primer. Ready for your most perfected-looking skin? Instantly blur flaws and smooth out yo...ur skin with Optical Illusion Complexion Primer by Urban Decay. This primer reduces fine lines and makes pores seem to vanish—for a gorgeous, porcelain-like texture. Makeup not only goes on better, but also lasts longer. This velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup, but dries down to a translucent, matte finish. Like the name suggests, Optical Illusion creates an optical veil of scattered light, giving skin a soft-focus effect. The result? A beautiful, airbrushed finish (no Photoshop skills necessary)! UD's cushy formula provides just enough glide to fill in lines for a smoothed-out complexion, and dries down to the perfect powdery finish. In a clinical study of Optical Illusion Complexion Primer, immediately after use:* 90% of participants had a reduction in pore visibility. 90% had smoother-looking skin. 93% had more even-toned skin. 81% had a visible reduction in fine lines and blemishes.* Based on clinical grading in a 30-person study. This cushiony formula contains optical blurring pigments for beautifully perfected skin. A luxurious blend of argan, rosehip and meadowfoam seed oils provides moisturizing and antioxidant benefits while vitamin E conditions. Optical Illusion Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. UD even equipped the bottle with an airless pump—so it's easy to get out every last bit of product. Tips: To use, apply all over skin before foundation or powder. The perfect all-around primer, this formula works great for EVERY skin type and concern. For hydrated skin that's perfected and protected, start with UD's Quick Fix Complexion Prep Priming Spray and apply Urban Defense Complexion Primer, which has an SPF of 30. Finish with Optical Illusion and apply your makeup as usual. read more

Urban Decay
$34.00

Urban Decay Urban Defense Complexion Primer Broad Spectrum Spf 30. It DOES exist...a completely clear sunscreen that feels amazing..., won't interfere with your makeup, and smoothes your complexion for better application. Urban Defense Complexion Primer by Urban Decay will put an end to your search for a sunscreen that you'll actually WANT to put on. Those with oily skin will be blown away—finally, sun protection that doesn't feel like a mask! Tired of searching for a sunscreen that would protect her skin without leaving any stickiness or white cast, Wende decided to create her own. Like a force field, this crystal-clear primer feels like nothing you've ever tried and protects your skin from whatever the day throws at you. SPF 30 guards against the sun, and UD's invisible-on-the-skin formula doesn't leave a trace. Urban Defense not only protects, but also primes and smoothes skin as it minimizes the look of pores—so makeup applies better and lasts all day. This hydrating gel formula contains conditioning ingredients like sesame seed extract, tomato fruit extract, squalane and bisabolol (derived from the Brazilian candeia tree). In a clinical study of Urban Defense Complexion Primer, immediately after use:* 96% of participants had a reduction in pore visibility. 100% had smoother-looking skin. 100% had more even-toned skin. * Based on clinical grading in a 31-person study. Urban Defense Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump—so it's easy to get out every last bit of product. Tips: To use, apply a liberal amount all over your face before foundation or powder. Planning to be out in the sun for a long time? Because the formula is clear, you can also reapply throughout the day as needed. Imported read more

Urban Decay
$12.00

Urban Decay Eyeshadow Primer Potion Travel-Size. It didn’t seem like Eyeshadow Primer Potion could get any better, but Urban Decay... found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies... read more

Urban Decay
$22.00

Urban Decay Subversion Lash Primer. Ready to take your mascara to the next level? Like foreplay for your lashes, this whipped, cre...amy lash primer from Urban Decay conditions and primes for the perfect mascara application. Once you experience how much... read more

Urban Decay
$22.00

Urban Decay Sin Eyeshadow Primer Potion. For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion de...livers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pink-champagne shimmer). Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Potion in Fix, a LIMITED-EDITION beige matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Tips: Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power. read more

Urban Decay
$20.00

Urban Decay Fix Eyeshadow Primer Potion. Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Poti...on in Fix, a LIMITED-EDITION beige matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women. For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$20.00

Urban Decay Fix Eyeshadow Primer Potion. Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Poti...on in Fix, a LIMITED-EDITION beige matte shade, 100% of the purchase price will be donated to women's empowerment... read more

Urban Decay
$22.00

Urban Decay Caffeine Eyeshadow Primer Potion. A primer potion in Caffeine - a rich warm brown matte - that delivers indestructible..., all-day eyeshadow with more vibrant color and smoother application. What it does: Get budge-proof, all-day eyeshadow... read more

Urban Decay
$22.00

Urban Decay Caffeine Eyeshadow Primer Potion. A primer potion in Caffeine - a rich warm brown matte - that delivers indestructible..., all-day eyeshadow with more vibrant color and smoother application. What it does: Get budge-proof, all-day eyeshadow wear with Urban Decay’s legendary Eyeshadow Primer Potion. It delivers everything you could possibly want in an eye primer without creasing. It allows for more vibrant color and a smoother application. It features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Caffeine, a rich, warm brown matte, works great for deeper skin tones and can also be used to intensify brown shadows. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the primer directly from the tube or use the flocked wand applicator. It gives you precise, controlled application every time. read more

Urban Decay
$34.00

Urban Decay Self-Adjusting Complexion Primer. Wish your makeup primer adapted to you instead of the other way around? Enter Urban ...Decay's Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day. Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you'll be hooked! Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Tip: Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you're done. Self-Adjusting Complexion Primer perfects and smoothes so well, you'll be tempted to wear it alone! In a clinical study of Self-Adjusting Complexion Primer, immediately after use:* 100% of participants had a noticeable soft-focus effect. 100% had a reduction in pore visibility. 100% had more even-toned skin. 100% had smoother-looking skin. *Based on clinical grading in a 31-person study. Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump—so it's easy to get out every last bit of product. Tips: For added benefits, prep skin with UD's B6 Complexion Prep Priming Spray to even out skin tone, absorb oil and reduce shine, then apply Self-Adjusting Complexion Primer. Have oily skin? For the perfect shine-free complexion, press a little De-Slick on the areas of your skin that tend to get shiny, like the forehead, nose and chin. Imported read more

Urban Decay
$22.00

Urban Decay Eden Eyeshadow Primer Potion. A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion ev...en better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with... read more

Urban Decay
$22.00

Urban Decay Original Eyeshadow Primer Potion. A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potio...n even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies... read more

Urban Decay
$22.00

Urban Decay Original Eyeshadow Primer Potion. A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potio...n even better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eye Shadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Urban Decay's paraben-free Original finish glides on smoothly, blends beautifully on all skin tones and dries invisibly. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$24.00

Urban Decay Anti-Aging Eyeshadow Primer Potion. Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion ...even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application. This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it. This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections. In an 8-week clinical study: 100% of participants had a measurable improvement in the appearance of fine lines. 100% had measurably brighter skin. 97% had a measurable improvement in radiance and clarity. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity. The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$22.00

Urban Decay Minor Sin Eyeshadow Primer Potion. For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Pot...ion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin (pale nude shimmer). The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. How to Use: Smooth on just a touch of Eye Shadow Primer Potion before your shadow for 24 hours of wear and NO creasing. You can also wear alone for a subtle neutral look. Pro tip: Can also serve as shadows or highlighters! read more

Urban Decay
$22.00

Urban Decay Eden Eyeshadow Primer Potion. A seemingly impossible feat, Urban Decay found a way to make Eye Shadow Primer Potion ev...en better. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Eden, a nude matte shade, glides on smoothly and offers full coverage (giving you a gorgeously subtle look when worn alone) while hiding ALL redness. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it. Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Urban Decay is 100% cruelty-free. read more

Urban Decay
$15.00

Urban Decay Optical Illusion Primer. Ready for your most perfected-looking skin? Instantly blur flaws and smooth out your skin wit...h Optical Illusion Complexion Primer by Urban Decay. This primer reduces fine lines and makes pores seem to vanish—for a... read more