Urban Decay Priming

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Urban Decay
$36.00

What it is: A completely clear sunscreen that feels amazing, won’t interfere with your makeup and smoothes your complexion for bet...ter application.What it does: Urban Defense Complexion Primer by Urban Decay will put an end to your search for a sunscreen that you’ll actually want to put on. Those with oily skin will be blown away-finally, sun protection that doesn’t feel like a mask! Tired of searching for a sunscreen that would protect her skin without leaving any stickiness or white cast, Wende Zomnir decided to create her own. Like a force field, this crystal-clear primer feels like nothing you’ve ever tried and protects your skin from whatever the day throws at you. SPF 30 guards against the sun, and UD’s invisible-on-the-skin formula doesn’t leave a trace. Urban Defense not only protects, but also primes and smoothes skin as it minimizes the look of pores-so makeup applies better and lasts all day. This hydrating gel formula contains conditioning ingredients like sesame seed extract, tomato fruit extract, squalane and bisabolol (derived from the Brazilian candeia tree).Research results:In a clinical study of 31 people immediately after use:- 96% had a reduction in pore visibility- 100% had smoother-looking skin- 100% had more even-toned skinHow to use: To use, apply a liberal amount all over your face before foundation or powder. Planning to be out in the sun for a long time? Because the formula is clear, you can also reapply throughout the day as needed. Style Name:Urban Decay Urban Defense Complexion Primer Broad Spectrum Spf 30. Style Number: 5326395. Available in stores. read more

Urban Decay
$36.00

What it is: Banish oil and make your makeup stay put with De-Slick Complexion Primer, a lightweight, oil-absorbing primer to not o...nly control shine, but also help makeup go on better and last all day.What it does: De-Slick Complexion Primer keeps oil in check even in the most extreme conditions, like when you’re under hot studio lights or in the muggy heat of a New York City summer. Mattify and smooth skin while minimizing the appearance of pores. The sheer nude formula dries down invisibly, so it’s great for midday touch-ups on top of makeup too! It contains a high-tech, mattifying blend of veegum (a natural clay derivative) and silica (which can absorb up to three times its weight in oil!). The result? Beautifully perfected, shine-free skin and tighter pores. De-Slick also contains conditioning ingredients like aloe vera. Inspired by UD’s discontinued cult-favorite De-Slick in a Tube, this shine-fighting primer really gets the job done.Research result:In a clinical study of 30 people directly after use:- 100% had a reduction in shine- 100% had a reduction in pore visibility- 100% had smoother-looking skin- 100% had more even-toned skinHow to use: Apply a little De-Slick where you tend to get shiny. A little goes a long way. Press (don’t rub) a small amount onto skin before foundation or powder, focusing on oily areas. For midday touch-ups, simply dab a little De-Slick on oily areas for that just-applied look; the lightweight formula never disturbs foundation or powder. Style Name:Urban Decay De-Slick Complexion Primer. Style Number: 5326418. Available in stores. read more

Urban Decay
$24.00

Urban Decay found a way to make its Eyeshadow Primer Potion even better and, with revamped packaging that includes an applicator, ...it looks better, too, and applies with more versatility. Based on customer feedback, Urban Decay also reworked Sin (a shimmer shade), making it more sheer and changed the name to Minor Sin. The paraben-free formula still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow.Pro tips: Smooth on just a touch of primer before your eyeshadow for 24 hours of wear and no creasing. Style Name:Urban Decay Minor Sin Eyeshadow Primer Potion. Style Number: 1102562. Available in stores. read more

Urban Decay
$36.00

What it is: A color-correcting formula that features encapsulated pigments that actually adjust to your skin tone, creating the pe...rfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.What it does: Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you’ll be hooked! Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump-so it’s easy to get out every last bit of product.Research results:In a clinical study of 31 people immediately after use:- 100% had a noticeable soft-focus effect- 100% had a reduction in pore visibility- 100% had more even-toned skin- 100% had smoother-looking skinHow to use: Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you’re done. Self-Adjusting Complexion Primer perfects and smoothes so well, you’ll be tempted to wear it alone! Style Name:Urban Decay Self-Adjusting Complexion Primer. Style Number: 5326394. Available in stores. read more

Urban Decay
$13.00

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formu...lation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly.Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Style Name:Urban Decay Original Eyeshadow Primer Potion. Style Number: 1102543. Available in stores. read more

Urban Decay
$24.00

Urban Decay made its legendary Anti-Aging Eyeshadow Primer Potion even better, with revamped packaging that includes an applicator.... The primer looks more gorgeous and applies with more versatility while packing the same powers as the original-anti-aging benefits, all-day crease-free shadow, vibrant color and a smooth application. The revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. The special formula also measurably improves the signs of aging over time. Optical blurring pigments diffuse light to blur flaws while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity. The shade is similar to the brand's Original Eyeshadow Primer potion, which dries down invisibly but with a tiny bit of sheer pigment to even out and color-correct the skin.Research results:In an 8-week clinical study:- 100% of participants had a measurable improvement in the appearance of fine lines.- 100% had measurably brighter skin.- 97% had a measurable improvement in radiance and clarity.Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Style Name:Urban Decay Anti-Aging Eyeshadow Primer Potion. Style Number: 1102521. Available in stores. read more

Urban Decay
$24.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for All-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, Ud has brought back Sin (pal read more

Urban Decay
$24.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for All-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, Ud has brought back Sin (pal read more

Urban Decay
$18.00

Avert your most dreaded beauty disasters with Urban Decay's Ultimate Ozone Multipurpose Primer Pencil, the double-stick tape of th...e beauty world. This clear, Thick-barreled undercover wonder does it all. Hold lip color in place. Prevent feathering. Correct mistakes. Even fill in fine lines! Inspired by Ud's bestselling, slim-barreled Ozone 24/7 Glide-On Lip Pencil, Ultimate Ozone is an indispensable primer in pencil form. And its thick size makes it easy to get the job done in one quick swipe. N read more

Urban Decay
$24.00

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includ...es an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfect read more

Urban Decay
$22.00

A whipped, creamy lash primer that conditions and preps for the perfect mascara application. Prep eyelashes for the perfect mascar...a application with Subversion Lash Primer. The brush coats each lash from root to tip, making them thicker and longer letting you build dramatically better-looking lashes that look like false lashes. Formulated with protective panthenol and conditioning vitamin E, this primer strengthens lashes for high-volume application. It is formulated Without: - Parabens This product is fragrance-free. read more

Urban Decay
$24.00

A creamy, nude matte primer that gives you vibrant, crease-free eyeshadow for 24 hours. Get a primer with multiple benefits. This ...24-hour wear, crease-free shadow provides vibrant color and smoother application. Eden, a nude matte shade, glides on effortlessly, reduces the look of redness, and delivers full coverage for a gorgeous, subtle look when worn alone. Its innovative polymer technology fills in any imperfections on the skin's surface, prepping lids for all-day shadow. It is formulated Without: - Parabens This coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. It features an applicator that lets you glide on this formula with more versatility. read more

Urban Decay
$13.00

A 24-hour wear, creamy eyeshadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-free. Intensif...y eyeshadows and support antiaging around the eye area with this Primer Potion. This primer lets you prep lids for eyeshadows, providing more vibrancy and versatility and all-day, crease-free wear. Its innovative ingredients minimize the look of wrinkles while improving the appearance of tone and texture. Dermaxyl® helps to smooth the appearance of wrinkles, and Kalpariane® supports plumping, firming, and hydrating the skin as it improves suppleness and elasticity. The optical blurring pigments create a subtle, soft-focus effect that instantly brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections. It is formulated Without: - Parabens This coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. With revamped packaging that includes an applicator, it looks more gorgeous and applies with more versatility. read more

Urban Decay
$24.00

A 24-hour wear, nude eyeshadow primer that ensures vibrant, crease-free wear. This primer keeps your eyeshadow crease-free while m...aking color more vibrant and providing a smoother application. Formulated with polymer technology, it fills in any imperfections on the skin's surface, prepping lids for all-day wear. It glides on smoothly, blends beautifully on all skin tones, and dries on invisibly. It is formulated Without: - Parabens This coveted primer now comes in revamped packaging with gorge read more

Urban Decay
$24.00

A 24-hour wear, creamy eyeshadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-free. Intensif...y eyeshadows and support antiaging around the eye area with this Primer Potion. This primer lets you prep lids for eyeshadows, providing more vibrancy and versatility and all-day, crease-free wear. Its innovative ingredients minimize the look of wrinkles while improving the appearance of tone and texture. Dermaxyl® helps to smooth the appearance of wrinkles, and Kalpariane® supports plumping, firming, and hydrating the skin as it improves suppleness and elasticity. The optical blurring pigments create a subtle, soft-focus effect that instantly brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections. It is formulated Without: - Parabens This coveted primer now comes in revamped packaging with gorgeous ombre artwork and a faceted, jewel-like cap. With revamped packaging that includes an applicator, it looks more gorgeous and applies with more versatility. read more

Urban Decay
$18.00

A clear, creamy, and long-lasting primer pencil with a thick barrel. This all-in-one Primer Pencil features a thick-barreled desig...n. It works to hide blemishes, prevent lip color feathering, correct mistakes, and even fill in fine lines in just one swipe. Inspired by the bestselling slim-barreled Ozone 24/7 Glide-On Lip Pencil, Ultimate Ozone is an indispensable primer in pencil form. Its thick shape makes it easy to apply, and this creamy, long-lasting formula glides on clear to prevent your most embarrassing beauty nightmares. Enriched with jojoba oil, it nourishes the skin, ensuring a smooth application, and the moisturizing formula never feels dry or cakey. It is formulated Without: - Parabens read more

Urban Decay
$36.00

A complexion primer that instantly blurs the look of flaws, reduces fine lines and minimizes the appearance of pores. Ready for yo...ur most perfected-looking skin? Instantly blur flaws and smooth out your skin with Optical Illusion Complexion Primer by Urban Decay. This primer reduces fine lines and makes pores seem to vanish for a gorgeous, porcelain-like texture. Makeup not only goes on better, but also lasts longer. The velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup, but it dries down to a translucent, matte finish. It imparts a beautiful, airbrushed, and provides just enough glide to fill in lines for a smoothed-out complexion, and dries down to the perfect powdery finish. This cushiony formula contains optical blurring pigments for beautifully perfected skin. A luxurious blend of argan, rosehip, and meadowfoam seed oils provides moisturizing and antioxidant benefits while vitamin E conditions. The perfect all-around primer, this formula works great for every skin type and concern. Optical Illusion Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. Urban Decay even equipped the bottle with an airless pump so it's easy to get out every last bit of product. Research results: In a clinical study on 30 people, immediately after use: - 90% of participants saw reduced visibility of pores - 90% had smoother-looking skin - 93% had more even-toned skin - 81% reported a visible reduction in fine lines and blemishes read more

Urban Decay
$36.00

A clear sunscreen and primer in one that smooths your skin, provides SPF 30, and won't mess up your makeup. This ultra-clear prime...r and sunscreen allows for a better makeup application while providing SPF 30. This crystal-clear primer feels like nothing you've ever tried and protects your skin from whatever the day throws at you. This hydrating gel formula is packed with conditioning ingredients like sesame seed extract, tomato fruit extract, squalene, and bisabolol derived from the Brazilian candeia tree. SPF 30 helps guard against the sun, while it not only protects, but also primes and smooths the appearance of your skin as it minimizes the look of pores so that your makeup applies better and lasts all day. Urban Defense Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump so it's easy to get out every last bit of product. Research results: In a clinical study on 31 people, immediately after use: - 96% of participants had a reduction in pore visibility - 100% had smoother-looking skin - 100% had more even-toned skin read more

Urban Decay
$36.00

Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay's Self-Adjusting Complexion Primer. This... color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear, and it makes your makeup last all day. Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adap read more

Urban Decay
$36.00

Banish oil and make your makeup stay put with De-Slick Complexion Primer. Urban Decay designed this lightweight, oil-absorbing pri...mer to not only control shine, but also help makeup go on better and last all day. De-Slick Complexion Primer keeps oil in check even in the most extreme conditions, like when you're under hot studio lights or in the muggy heat of a New York City summer. Mattify and smooth skin while minimizing the appearance of pores. The sheer nude formula dries down invisibly, so i read more

Urban Decay
$36.00

Ready for your most perfected-looking skin? Instantly blur flaws and smooth out your skin with Optical Illusion Complexion Primer ...by Urban Decay. This primer reduces fine lines and makes pores seem to vanish for a gorgeous, porcelain-like texture. Makeup not only goes on better, but also lasts longer. This velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup, but dries down to a translucent, matte finish. Like the name suggests, Optical Illusion creates an optica read more

Urban Decay
$36.00

It Does exist.a completely clear sunscreen that feels amazing, won't interfere with your makeup and smoothes your complexion for b...etter application. Urban Defense Complexion Primer by Urban Decay will put an end to your search for a sunscreen that you'll actually Want to put on. Those with oily skin will be blown away. Finally, sun protection that doesn't feel like a mask! Tired of searching for a sunscreen that would protect her skin without leaving any stickiness or white cast, Wende decided t read more

Urban Decay
$24.00

A primer potion in Sin a pale nude shimmer that delivers indestructible, all-day eyeshadow with more vibrant color and smoother ap...plication. Get budge-proof, all-day eyeshadow wear with Urban Decay's legendary Eyeshadow Primer Potion. It delivers everything you could possibly want in an eye primer without creasing. It allows for more vibrant color and a smoother application. It features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Due to popular demand, Urban Decay brought back Sin, a pale nude shimmer. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the primer directly from the tube or use the flocked wand applicator. It gives you precise, controlled application every time. It is formulated Without: - Parabens read more

Urban Decay
$24.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for All-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, Ud has brought back Sin (pal read more

Urban Decay
$24.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for All-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, Ud has brought back Sin (pal read more

Urban Decay
$22.00

Ready to take your mascara to the next level? Like foreplay for your lashes, this whipped, creamy lash primer from Urban Decay con...ditions and primes for the perfect mascara application. Once you experience how much more smoothly your mascara glides on, you won't be able to live without it! How does it work? Subversion adds weight to your lashes and gives your mascara something to grab onto. The brush coats lashes from root to tip-to make them amazingly thicker, longer and stronger. Subversion bu read more

Urban Decay
$22.00

A primer potion in Caffeine a rich warm brown matte that delivers indestructible, all-day eyeshadow with more vibrant color and sm...oother application. Get budge-proof, all-day eyeshadow wear with Urban Decay's legendary Eyeshadow Primer Potion. It delivers everything you could possibly want in an eye primer without creasing. It allows for more vibrant color and a smoother application. It features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Caffeine, a rich, warm brown matte, works great for deeper skin tones and can also be used to intensify brown shadows. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the primer directly from the tube or use the flocked wand applicator. It gives you precise, controlled application every time. It is formulated Without: - Parabens read more

Urban Decay
$16.00

A complexion primer that instantly blurs the look of flaws, reduces fine lines and minimizes the appearance of pores. Ready for yo...ur most perfected-looking skin? Instantly blur flaws and smooth out your skin with Optical Illusion Complexion Primer by Urban Decay. This primer reduces fine lines and makes pores seem to vanish for a gorgeous, porcelain-like texture. Makeup not only goes on better, but also lasts longer. The velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup, but it dries down to a translucent, matte finish. It imparts a beautiful, airbrushed, and provides just enough glide to fill in lines for a smoothed-out complexion, and dries down to the perfect powdery finish. This cushiony formula contains optical blurring pigments for beautifully perfected skin. A luxurious blend of argan, rosehip, and meadowfoam seed oils provides moisturizing and antioxidant benefits while vitamin E conditions. The perfect all-around primer, this formula works great for every skin type and concern. Optical Illusion Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base. Urban Decay even equipped the bottle with an airless pump so it's easy to get out every last bit of product. Research results: In a clinical study on 30 people, immediately after use: - 90% of participants saw reduced visibility of pores - 90% had smoother-looking skin - 93% had more even-toned skin - 81% reported a visible reduction in fine lines and blemishes read more

Urban Decay
$20.00

A limited-edition primer potion in Fix a warm, beige matte that delivers all-day eyeshadow with more vibrant color and smoother ap...plication. Get 24-hour eyeshadow with a conscience. When you buy Urban Decay's Eyeshadow Primer Potion in Fix, a limited-edition, warm beige matte shade, 100 percent of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women. This primer provides budge-proof, all-day eyeshadow wear. It delivers everything you could possibly want in an eye primer without creasing. It allows for more vibrant color and a smoother application. It features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the primer directly from the tube or use the flocked wand applicator. It gives you precise, controlled application every time. It is formulated Without: - Parabens read more

Urban Decay
$13.00

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includ...es an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfect read more

Urban Decay
$13.00

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includ...es an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfect read more

Urban Decay
$16.00

Instantly blur flaws and smooth out your skin with Urban Decay's Optical Illusion Complexion Primer. This primer reduces fine line...s and makes pores seem to vanish for a gorgeous, porcelain-like texture. Makeup goes on better and lasts longer. This velvety soft, lightweight primer has a slight pink tint to illuminate skin pre-makeup but dries down to a translucent, matte finish. Like the name suggests, Optical Illusion creates an optical veil of scattered light, giving skin a soft-focus effect. T read more

Urban Decay
$13.00

A 24-hour wear, nude eyeshadow primer that ensures vibrant, crease-free wear. This primer keeps your eyeshadow crease-free while m...aking color more vibrant and providing a smoother application. Formulated with polymer technology, it fills in any imperfections on the skin's surface, prepping lids for all-day wear. It glides on smoothly, blends beautifully on all skin tones, and dries on invisibly. It is formulated Without: - Parabens This coveted primer now comes in revamped packaging with gorge read more

Urban Decay
$24.00

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want... in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for All-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, Ud has brought back Sin (pal read more