From fun food sets and building blocks to unique playhouses and play kitchens, here's our top toys that promote pretend play and inspire your child's imagination.
Holiday toy trends for kids come and go, but there are a bunch of products on Amazon this year that we predict will remain popular for years to come. And with Black Friday deals around the corner and Cyber Monday sales hot on their heels, we expect shopping to reach peak levels earlier than ever. So get ready to stock up on the best Christmas toys now! Iconic brands like Nerf and LEGO were at the top of the list last year, but save room in your shopping cart for the latest and best new kids toys, from Fingerlings to Hatchimals to L.O.L. Surprise and more. Check out our favorite toys to buy from Amazon below.