You gotta catch 'em all! The highly anticipated live action film, Pokémon Detective Pikachu hits theaters on May 10th, and fans are already eager to get their hands on movie merchandise. But what keeps kids and parents so passionate about the famous Japanese characters? "The ever-expanding Pokémon franchise has been a beacon for kids and kids at heart since the original video games launched more than 20 years ago," says J.C. Smith, Senior Director of Consumer Marketing of The Pokémon Company International. "Since its introduction, the beloved animation series, the ever-popular Pokémon Trading Card Game, Pokémon GO and a wide variety of video games and apps have offered fans a variety of ways to engage with our iconic collection of Pokémon like Pikachu. With its family-friendly messages of sportsmanship, friendship and community, Pokémon is a brand that parents know and trust."
It is this reason that longtime gaming fans and new Pokémon lovers are buzzing about the soon-to-be-released feature film. "Pokémon is on the same level as Super Mario Bros. and Pac-Man," adds James Zahn, Toy Expert and Senior Editor of The Pop Insider. "It's never gone away, and it's constantly being reinvented to stay fresh and relevant. When Detective Pikachu was announced, there was a collective eyebrow raised at the prospect of Ryan Reynolds playing a version of the iconic yellow creature. When that first trailer hit, audiences could see exactly why he's perfect for the part. It's so absurd that it's genius. This will be a great chance for parents and kids to connect at the movies." And for those die-hard fans, we've rounded up the latest Pokémon launches and hot-sellers that will soon be flying off store shelves. We guarantee that super-sleuth Pikachu fans won't have to search hard to find these fun pieces!