Where’s the Fruit?

by Rachel Rabkin Pechman

Where’s the Fruit?

It’s often missing in action. More than half of foods targeted to kids that show fruit on the packaging (such as cereal and juice) actually contain none at all, says a new report from an alliance of California health organizations. It’s up to you to determine whether a food is fruit-full. Here, a breakdown of the label lingo, from Christine Gerbstadt, M.D., a spokesperson for the American Dietetic Association:

There’s real fruit if…

One of the first three ingredients listed is: fruit (or berries, raisins, etc.); fruit puree; dried fruit; fruit juice; or fruit concentrate. Or the label says “100 percent fruit juice.”

There’s no fruit if…

The only ingredients listed that resemble fruit are: natural fruit flavoring; artificial fruit flavoring; or fruit pigments. Or the label says “fruit drink” instead of “fruit juice.”